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Merge \\"docs: Updated \\"payments\\" page; created new \\"drive conversions\\" page.\\" into mnc-io-docs am: a021c2d3e6

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am: 11935fbcc9

Change-Id: I44cac66629a2c642ab86331bdda1bb1943df56a0
This commit is contained in:
Joe Fernandez
2016-07-07 18:20:58 +00:00
committed by android-build-merger
parent 518f5a4e09 11935fbcc9
commit 02fcab7f43
9 changed files with 282 additions and 19 deletions
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3
docs/html/distribute/monetize/_book.yaml
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@@ -16,3 +16,6 @@ toc:
- title: Purchasing
path: /distribute/monetize/payments.html
- title: Drive Conversions
path: /distribute/monetize/conversions.html

100
docs/html/distribute/monetize/conversions.jd Normal file
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@@ -0,0 +1,100 @@
page.title=Drive Conversions
page.image=images/cards/card-drive-conversions_16-9_2x.png
page.metaDescription=Discover where your users are coming from, drive engagement, and surface your in-app products to maximize your conversions.
page.tags="conversions"
@jd:body
<div class="figure">
<img src="{@docRoot}images/cards/card-drive-conversions_16-9_2x.png">
</div>
<p>
Users who've made in-app purchases or converted in other ways are more likely
to do so again.
You can now easily discover where those users are coming from, drive engagement,
and surface your in-app products to maximize your conversions.
</p>
<div class="headerLine">
<h2 id="dicover">
Discover your most valuable channels
</h2>
</div>
<p>
From the <strong>User Acquisition</strong> page in the Google Play Developer Console, explore
how users convert into spenders across your acquisition channels and find the best prospects
for app install campaigns.
</p>
<p>For more information, view the guide on how to <a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6263332">
measure your app's user acquisition</a> in the Google Play Developer Console Help Center.</p>
</p>
<div class="headerLine">
<h2 id="adwords">
Re-engage users with AdWords ads
</h2>
</div>
<p>
Bring users back to your app by creating an AdWords re-engagement campaign.
Use display and search ads that appear only to users who have installed your app.
Use deep links to bring them to where they'll find the content or actions they're
searching for.
</p>
<p>For more information, view the guide on <a class="external-link"
href="https://support.google.com/adwords/topic/3119078?hl=en">campaign settings</a> in the
AdWords Help Center.</p>
<div class="headerLine">
<h2 id="gift-cards">
Drive spending with AdMob in-app purchase ads
</h2>
</div>
<p>Use your Google Analytics data to create Remarketing Audience lists for the high-value
users most likely to purchase products within your app. Then create an AdMob campaign that
targets these users to increase their awareness of your products.</p>
<p>For more information, view the guide on how to <a class="external-link"
href="https://www.google.com/admob/promote.html">drive more in-app purchases and installs</a>
in the AdMob platform.</p>
<div class="headerLine">
<h2 id="tips">
Tips
</h2>
</div>
<ul>
<li>Add <a class="external-link"
href="https://developers.google.com/app-indexing/webmasters/app">deep links</a>
to your app so ads bring users directly to
conversion activities.</li>
<li>Track what users do in your app by installing the
AdWords <a class="external-link"
href="https://developers.google.com/app-conversion-tracking">
Conversion Tracking SDK</a>.</li>
<li>Link your Google Analytics and AdMob accounts to share audience lists.</li>
<li>Make conversion ads compelling, such as promoting a booking search or
in-app product special offer.</li>
<li>Use the AdMob Conversion Optimizer with existing campaigns. Predictions
are more accurate when there is more data to work with.</li>
<li>Re-engage with your app's users across the Display Network with remarketing
lists in AdMob and with search keywords in AdWords.</li>
</ul>
<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/monetize/conversions"
data-sortOrder="-timestamp"
data-cardSizes="9x3"
data-maxResults="8"></div>

7
docs/html/distribute/monetize/monetize_toc.cs
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@@ -34,6 +34,12 @@
</a>
</div>
</li>
<li class="nav-section">
<div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/conversions.html">
<span class="en">Drive Conversions</span>
</a>
</div>
</li>
</ul>
@@ -44,4 +50,3 @@
changeNavLang(getLangPref());
//-->
</script>

62
docs/html/distribute/monetize/payments.jd
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@@ -15,36 +15,43 @@ page.tags="google play", "payments", "gift card"
instantly with a streamlined, consistent purchasing process and convenient
payment methods.
</p>
<p><strong>Key facts</strong></p>
<ul>
<li>Direct carrier billing in over 35 countries.</li>
<li>Google Play gift cards in over 25 countries.</li>
<li>PayPal in over 20 countries.</li>
<li>Developers can sell their apps from over 75 countries.</li>
<li>Users can buy apps in over 135 countries.</li>
</ul>
<div class="headerLine">
<h2 id="dcb">
Direct Carrier Billing
Direct carrier billing
</h2>
</div>
<p>
Users pay by charging their monthly carrier bills . The benefit of Direct
Carrier Billing is that it opens up markets where credit cards are less
common, as purchases are charged to your customers’ monthly mobile phone
Users pay by charging their monthly carrier bills. The benefit of direct
carrier billing is that it opens up markets where credit cards are less
common, as purchases are charged to your customers' monthly mobile phone
bills. This option is available to users in key markets
around the world. Many more will get the option in the months ahead.
</p>
<div class="headerLine">
<h2 id="credit">
Credit Cards
Credit cards
</h2>
</div>
<p>
Users can pay using any credit card that they’ve registered in Google Play.
Credit Cards added to Google Play are stored in the user’s Google wallet and
available for in-app purchases and instant buys too. To make it easy for
users to get started, registration is offered as a part of the initial device
setup process.
Users can pay using any credit card that they've registered in Google Play.
The credit cards that a user adds to Google Play are stored in the user's Google wallet.
They are available for in-app purchases and instant buys. It's easy for
users to get started, as the initial device setup process allows users to register a credit
card that they can use in Google Play.
</p>
<div class="headerLine">
@@ -62,16 +69,40 @@ page.tags="google play", "payments", "gift card"
<p>
Gift cards enable users to add value to their Google Play balance by entering
a unique code printed on a card purchased online or from major retailers.
More information gift cards can be found <a href=
More information on gift cards can be found <a href=
"http://play.google.com/intl/en-US_us/about/giftcards/" target=
"_android">here</a>.
</p>
<p style="clear:both">
</p>
<div class="headerLine">
<h2 id="paypal">
PayPal
</h2>
</div>
<div class="figure">
<img src="{@docRoot}images/paypal-logo.png">
</div>
<p>
Users with PayPal accounts can buy apps and digital content on Google Play using any
of their available payment methods. They sign into their PayPal account and
complete the purchase. The popularity of PayPal for payments on the web gives
you more customers.
</p>
<p style="clear:both">
</p>
<div class="headerLine">
<h2 id="balance">
Google Play Balance
Google Play balance
</h2>
@@ -95,14 +126,13 @@ page.tags="google play", "payments", "gift card"
The payment methods available to users may vary based on location, carrier
network, and other factors.
</p>
<p style="clear:both">
</p>
<div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>
<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/monetize/paymentmethods"
data-sortOrder="-timestamp"
data-cardSizes="9x3"
data-maxResults="8"></div>

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10
docs/html/jd_collections.js
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@@ -430,6 +430,7 @@ var RESOURCE_COLLECTIONS = {
"distribute/monetize/ads.html",
"distribute/monetize/ecommerce.html",
"distribute/monetize/payments.html",
"distribute/monetize/conversions.html",
"distribute/analyze/understand-user-value.html",
]
},
@@ -1556,6 +1557,15 @@ var RESOURCE_COLLECTIONS = {
"https://support.google.com/googleplay/answer/2651410"
]
},
"distribute/monetize/conversions": {
"title": "",
"resources": [
"https://support.google.com/adwords/answer/2471188",
"https://developers.google.com/app-conversion-tracking/",
"https://support.google.com/analytics/answer/2611404",
"https://support.google.com/adwords/answer/1704341"
]
},
"autolanding": {
"title": "",
"resources": [

55
docs/html/jd_extras.js
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@@ -1942,12 +1942,65 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([
"url": "https://support.google.com/googleplay/answer/2651410",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Google Play Accepted Payment Methods",
"title": "Google Play accepted payment methods",
"summary": "Support details on the payment methods supported in Google Play.",
"keywords": ["gift card"],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://support.google.com/adwords/answer/2471188",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "AdWords Conversion Optimizer",
"summary": "Learn how Conversion Optimizer works to find the users who are most likely to convert and to serve them your conversion ads.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://developers.google.com/app-conversion-tracking/",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Track conversions with the AdWords SDK or server API",
"summary": "Use the lightweight AdWords app SDK or server-to-server API to track remarketing conversions.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://support.google.com/analytics/answer/2611404",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Create Remarketing Audiences in Google Analytics",
"summary": "Learn how to use preconfigured audiences created by the Analytics team or create your own to use in your conversion campaigns.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://support.google.com/adwords/answer/1704341",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Link your Google Analytics and AdWords accounts",
"summary": "Gain greater insight into how AdWords is driving app engagement and conversions, and use this insight to improve your ads and app.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",

64
docs/html/jd_extras_en.js
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@@ -1943,12 +1943,64 @@ METADATA['en'].extras = METADATA['en'].extras.concat([
"url": "https://support.google.com/googleplay/answer/2651410",
"timestamp": null,
"image": "images/cards/google-play_2x.png",
"title": "Google Play Accepted Payment Methods",
"title": "Google Play accepted payment methods",
"summary": "Support details on the payment methods supported in Google Play.",
"keywords": ["gift card"],
"type": "distribute",
"category": "google play"
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://support.google.com/adwords/answer/2471188",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "AdWords Conversion Optimizer",
"summary": "Learn how Conversion Optimizer works to find the users who are most likely to convert and to serve them your conversion ads.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://developers.google.com/app-conversion-tracking/",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Track conversions with the AdWords SDK or server API",
"summary": "Use the lightweight AdWords app SDK or server-to-server API to track remarketing conversions.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://support.google.com/analytics/answer/2611404",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Create Remarketing Audiences in Google Analytics",
"summary": "Learn how to use preconfigured audiences created by the Analytics team or create your own to use in your conversion campaigns.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
"tags": [],
"url": "https://support.google.com/adwords/answer/1704341",
"timestamp": null,
"image": "images/play_dev.jpg",
"title": "Link your Google Analytics and AdWords accounts",
"summary": "Gain greater insight into how AdWords is driving app engagement and conversions, and use this insight to improve your ads and app.",
"keywords": [],
"type": "distribute",
"titleFriendly": ""
},
{
"lang": "en",
"group": "",
@@ -4171,6 +4223,7 @@ METADATA['en'].collections = {
"distribute/monetize/ads.html",
"distribute/monetize/ecommerce.html",
"distribute/monetize/payments.html",
"distribute/monetize/conversions.html",
"distribute/analyze/understand-user-value.html",
]
},
@@ -5117,6 +5170,15 @@ METADATA['en'].collections = {
"https://support.google.com/googleplay/answer/2651410"
]
},
"distribute/monetize/conversions": {
"title": "",
"resources": [
"https://support.google.com/adwords/answer/2471188",
"https://developers.google.com/app-conversion-tracking/",
"https://support.google.com/analytics/answer/2611404",
"https://support.google.com/adwords/answer/1704341"
]
},
"topic/libraries": {
"title": "",
"resources": [