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++ Users who've made in-app purchases or converted in other ways are more likely + to do so again. + You can now easily discover where those users are coming from, drive engagement, + and surface your in-app products to maximize your conversions. +
+ ++ From the User Acquisition page in the Google Play Developer Console, explore + how users convert into spenders across your acquisition channels and find the best prospects + for app install campaigns. +
+ +For more information, view the guide on how to + measure your app's user acquisition in the Google Play Developer Console Help Center.
+ + + ++ Bring users back to your app by creating an AdWords re-engagement campaign. + Use display and search ads that appear only to users who have installed your app. + Use deep links to bring them to where they'll find the content or actions they're + searching for. +
+ +For more information, view the guide on campaign settings in the + AdWords Help Center.
+ +Use your Google Analytics data to create Remarketing Audience lists for the high-value + users most likely to purchase products within your app. Then create an AdMob campaign that + targets these users to increase their awareness of your products.
+ +For more information, view the guide on how to drive more in-app purchases and installs + in the AdMob platform.
+ +Key facts
+- Users pay by charging their monthly carrier bills . The benefit of Direct - Carrier Billing is that it opens up markets where credit cards are less - common, as purchases are charged to your customers’ monthly mobile phone + Users pay by charging their monthly carrier bills. The benefit of direct + carrier billing is that it opens up markets where credit cards are less + common, as purchases are charged to your customers' monthly mobile phone bills. This option is available to users in key markets around the world. Many more will get the option in the months ahead.
- Users can pay using any credit card that they’ve registered in Google Play. - Credit Cards added to Google Play are stored in the user’s Google wallet and - available for in-app purchases and instant buys too. To make it easy for - users to get started, registration is offered as a part of the initial device - setup process. + Users can pay using any credit card that they've registered in Google Play. + The credit cards that a user adds to Google Play are stored in the user's Google wallet. + They are available for in-app purchases and instant buys. It's easy for + users to get started, as the initial device setup process allows users to register a credit + card that they can use in Google Play.
Gift cards enable users to add value to their Google Play balance by entering a unique code printed on a card purchased online or from major retailers. - More information gift cards can be found here.
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++ Users with PayPal accounts can buy apps and digital content on Google Play using any + of their available payment methods. They sign into their PayPal account and + complete the purchase. The popularity of PayPal for payments on the web gives + you more customers. +
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