docs: Updated layout and timestamps of developer stories.
The developer stories for Aftenposten, El Mundo, Segundamano, Tapps, and Upbeat Games now appear closer to the beginning/top of a section on the newly-formatted "latest" page. Also, Tapps and Upbeat Games now appear within the "games" section, not the "apps" section. The Glu case study also appears within the "games" section; it was incorrectly appearing under the root "stories" directory before. Finally, removed a duplicate case study describing Dots increasing installs using Store Listing Experiments. Bug: 29240693 Change-Id: Ieec3afd2f56320da00ee4b97d8cd8de8253784dd
This commit is contained in:
Kevin Hufnagle
@@ -473,6 +473,14 @@ redirects:
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to: /distribute/stories/index.html
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- from: /distribute/stories/tablets.html
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to: /distribute/stories/index.html
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- from: /distribute/stories/glu-dh.html
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to: /distribute/stories/games/glu-dh.html
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- from: /distribute/stories/apps/tapps.html
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to: /distribute/stories/games/tapps.html
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- from: /distribute/stories/apps/upbeat-games.html
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to: /distribute/stories/games/upbeat-games.html
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- from: /distribute/stories/games/two-dots.html
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to: /distribute/stories/games/dots.html
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- from: /distribute/googleplay/edu/index.html
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to: /distribute/googleplay/edu/about.html
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- from: /distribute/googleplay/edu/contact.html
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@@ -2,7 +2,7 @@ page.title=Aftenposten Improves Retention by Allowing Readers to Customize Notif
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page.metaDescription=Aftenposten upgraded their app and improved user retention.
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page.tags="developerstory", "apps", "googleplay"
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page.image=images/cards/distribute/stories/aftenposten.png
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page.timestamp=1468270114
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page.timestamp=1468901834
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@jd:body
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@@ -2,7 +2,7 @@ page.title=El Mundo Improves User Ratings and Engagement with Material Design
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page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience.
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page.tags="developerstory", "apps", "googleplay"
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page.image=images/cards/distribute/stories/el-mundo.png
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page.timestamp=1468270112
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page.timestamp=1468901833
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@jd:body
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@@ -2,7 +2,7 @@ page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth
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page.metaDescription=Segundamano developed Android app to increase potential for growth.
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page.tags="developerstory", "apps", "googleplay"
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page.image=images/cards/distribute/stories/segundamano.png
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page.timestamp=1468270110
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page.timestamp=1468901832
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@jd:body
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@@ -1,8 +1,8 @@
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page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments
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page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results.
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page.tags="developerstory", "apps", "googleplay"
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page.tags="developerstory", "games", "googleplay"
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page.image=images/cards/distribute/stories/tapps.png
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page.timestamp=1468270108
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page.timestamp=1468901831
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@jd:body
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@@ -1,77 +0,0 @@
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page.title=Two Dots increased installs by 7 percent using Store Listing Experiments
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page.metaDescription=Two Dots, the sequel to the popular game Dots, is a free-to-play puzzle game launched by Playdots, Inc. Playdots decided to use Store Listing Experiments to see if adding a call to action in the games’ store listing short descriptions had an impact on installs.
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page.tags="developerstory", "games", "googleplay"
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page.image=images/cards/distribute/stories/two-dots.png
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page.timestamp=1456431511
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@jd:body
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<h3>Background</h3>
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<div class="figure" style="width:113px">
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<img src="{@docRoot}images/distribute/stories/two-dots-icon.png"
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height="113" />
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</div>
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<p>
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<a class="external-link"
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href="https://play.google.com/store/apps/details?id=com.weplaydots.twodotsandroid&hl=en">
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Two Dots</a>, the sequel to the popular game
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<a class="external-link"
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href="https://play.google.com/store/apps/details?id=com.nerdyoctopus.gamedots&hl=en">
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Dots</a>, is a free-to-play puzzle game launched by Playdots, Inc. in May
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2014. Since launch it has gained over 30 million downloads, seen over five
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billion games played, and achieved 15 times the revenue of the original Dots
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game within a year. Dots decided to use
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<a class="external-link"
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href="https://support.google.com/googleplay/android-developer/answer/6227309">
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Store Listing Experiments</a> to see if adding a call to action in the games'
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store listing short descriptions had an impact on installs.
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</p>
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<h3>What they did</h3>
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<p>
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Dots used localized store listing experiments in the Google Play Developer
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Console to test both games’ short descriptions. They compared the games’
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current descriptions — the control, with no call to action — against variant
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descriptions, targeting half of their traffic with the variant descriptions.
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</p>
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<h3>Results</h3>
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<p>
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The results showed that the addition of a call to action in the short
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description had a positive impact on installs.
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</p>
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<img
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src="{@docRoot}images/distribute/stories/two-dots-screenshot.png"
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srcset=
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"{@docRoot}images/distribute/stories/two-dots-screenshot.png 1x
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{@docRoot}images/distribute/stories/two-dots-screenshot_2x.png 2x">
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<p class="img-caption">
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Beautifully designed achievements badges encourage unlock
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</p>
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<p>
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In Dots, the conversion rate increased by 2 percent with a simple call to
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action in the variant text. In Two Dots, where a call to action was combined
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with messaging that the game is the “best puzzle game on Android”, conversion
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rates increased by 7 percent compared to the control description.
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</p>
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<h3>Get started</h3>
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<p>
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Learn how to run
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<a clas="external-link"
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href="https://support.google.com/googleplay/android-developer/answer/6227309">
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Store Listing Experiments</a> and read our best practices for
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<a href="https://developer.android.com/distribute/users/experiments.html">
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running successful experiments</a>.
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</p>
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@@ -1,8 +1,8 @@
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page.title=Witch Puzzle Achieves 98% of International Installs on Android
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page.metaDescription=Witch Puzzle localized their app into 12 languages.
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page.tags="developerstory", "apps", "googleplay"
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page.tags="developerstory", "games", "googleplay"
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page.image=images/cards/distribute/stories/witch-puzzle.png
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page.timestamp=1468270106
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page.timestamp=1468901832
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@jd:body
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@@ -19,21 +19,43 @@ page.metaDescription=Android developers, their apps, and their successes with An
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<section class="dac-section dac-small" id="latest-apps"><div class="wrap">
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<h2 class="norule">Latest from apps</h2>
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<h3 class="norule">Videos</h3>
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<div class="resource-widget resource-flow-layout col-16"
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data-query="type:distribute+tag:developerstory+tag:apps, type:youtube+tag:developerstory+tag:apps"
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data-query="type:youtube+tag:developerstory+tag:apps"
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data-sortOrder="-timestamp"
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data-cardSizes="6x6"
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data-items-per-page="15"
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data-initial-results="9"></div>
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data-initial-results="6"></div>
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<h3 class="norule">Articles</h3>
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<div class="resource-widget resource-flow-layout col-16"
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data-query="type:distribute+tag:developerstory+tag:apps"
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data-sortOrder="-timestamp"
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data-cardSizes="6x6"
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data-items-per-page="15"
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data-initial-results="6"></div>
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</div></section>
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<section class="dac-section dac-small" id="latest-games"><div class="wrap">
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<h2 class="norule">Latest from games</h2>
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<h3 class="norule">Videos</h3>
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<div class="resource-widget resource-flow-layout col-16"
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data-query="type:distribute+tag:developerstory+tag:games,type:youtube+tag:developerstory+tag:games"
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data-query="type:youtube+tag:developerstory+tag:games"
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data-sortOrder="-timestamp"
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data-cardSizes="6x6"
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data-items-per-page="15"
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data-initial-results="9"></div>
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data-initial-results="6"></div>
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<h3 class="norule">Articles</h3>
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<div class="resource-widget resource-flow-layout col-16"
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data-query="type:distribute+tag:developerstory+tag:games"
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data-sortOrder="-timestamp"
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data-cardSizes="6x6"
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data-items-per-page="15"
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data-initial-results="6"></div>
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</div></section>
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