From f44fbe2b4e75af8f8aeb7b08b6cf913ace8ff2e2 Mon Sep 17 00:00:00 2001 From: Kevin Hufnagle Date: Mon, 18 Jul 2016 21:18:26 -0700 Subject: [PATCH] docs: Updated layout and timestamps of developer stories. The developer stories for Aftenposten, El Mundo, Segundamano, Tapps, and Upbeat Games now appear closer to the beginning/top of a section on the newly-formatted "latest" page. Also, Tapps and Upbeat Games now appear within the "games" section, not the "apps" section. The Glu case study also appears within the "games" section; it was incorrectly appearing under the root "stories" directory before. Finally, removed a duplicate case study describing Dots increasing installs using Store Listing Experiments. Bug: 29240693 Change-Id: Ieec3afd2f56320da00ee4b97d8cd8de8253784dd --- docs/html/_redirects.yaml | 8 ++ .../distribute/stories/apps/aftenposten.jd | 2 +- docs/html/distribute/stories/apps/el-mundo.jd | 2 +- .../distribute/stories/apps/segundamano.jd | 2 +- .../distribute/stories/{ => games}/glu-dh.jd | 0 .../stories/{apps => games}/tapps.jd | 4 +- .../html/distribute/stories/games/two-dots.jd | 77 ------------------- .../stories/{apps => games}/upbeat-games.jd | 4 +- docs/html/distribute/stories/index.jd | 30 +++++++- 9 files changed, 41 insertions(+), 88 deletions(-) rename docs/html/distribute/stories/{ => games}/glu-dh.jd (100%) rename docs/html/distribute/stories/{apps => games}/tapps.jd (99%) delete mode 100644 docs/html/distribute/stories/games/two-dots.jd rename docs/html/distribute/stories/{apps => games}/upbeat-games.jd (96%) diff --git a/docs/html/_redirects.yaml b/docs/html/_redirects.yaml index 4cfe8087a1ef9..02d071b852e2a 100644 --- a/docs/html/_redirects.yaml +++ b/docs/html/_redirects.yaml @@ -473,6 +473,14 @@ redirects: to: /distribute/stories/index.html - from: /distribute/stories/tablets.html to: /distribute/stories/index.html +- from: /distribute/stories/glu-dh.html + to: /distribute/stories/games/glu-dh.html +- from: /distribute/stories/apps/tapps.html + to: /distribute/stories/games/tapps.html +- from: /distribute/stories/apps/upbeat-games.html + to: /distribute/stories/games/upbeat-games.html +- from: /distribute/stories/games/two-dots.html + to: /distribute/stories/games/dots.html - from: /distribute/googleplay/edu/index.html to: /distribute/googleplay/edu/about.html - from: /distribute/googleplay/edu/contact.html diff --git a/docs/html/distribute/stories/apps/aftenposten.jd b/docs/html/distribute/stories/apps/aftenposten.jd index f1f388e2b6bd8..8ad15af00546c 100644 --- a/docs/html/distribute/stories/apps/aftenposten.jd +++ b/docs/html/distribute/stories/apps/aftenposten.jd @@ -2,7 +2,7 @@ page.title=Aftenposten Improves Retention by Allowing Readers to Customize Notif page.metaDescription=Aftenposten upgraded their app and improved user retention. page.tags="developerstory", "apps", "googleplay" page.image=images/cards/distribute/stories/aftenposten.png -page.timestamp=1468270114 +page.timestamp=1468901834 @jd:body diff --git a/docs/html/distribute/stories/apps/el-mundo.jd b/docs/html/distribute/stories/apps/el-mundo.jd index 2ee813d55d116..2dbaeea7c8f0b 100644 --- a/docs/html/distribute/stories/apps/el-mundo.jd +++ b/docs/html/distribute/stories/apps/el-mundo.jd @@ -2,7 +2,7 @@ page.title=El Mundo Improves User Ratings and Engagement with Material Design page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience. page.tags="developerstory", "apps", "googleplay" page.image=images/cards/distribute/stories/el-mundo.png -page.timestamp=1468270112 +page.timestamp=1468901833 @jd:body diff --git a/docs/html/distribute/stories/apps/segundamano.jd b/docs/html/distribute/stories/apps/segundamano.jd index 4cbf817c6d434..7ed4d8e88a5dd 100644 --- a/docs/html/distribute/stories/apps/segundamano.jd +++ b/docs/html/distribute/stories/apps/segundamano.jd @@ -2,7 +2,7 @@ page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth page.metaDescription=Segundamano developed Android app to increase potential for growth. page.tags="developerstory", "apps", "googleplay" page.image=images/cards/distribute/stories/segundamano.png -page.timestamp=1468270110 +page.timestamp=1468901832 @jd:body diff --git a/docs/html/distribute/stories/glu-dh.jd b/docs/html/distribute/stories/games/glu-dh.jd similarity index 100% rename from docs/html/distribute/stories/glu-dh.jd rename to docs/html/distribute/stories/games/glu-dh.jd diff --git a/docs/html/distribute/stories/apps/tapps.jd b/docs/html/distribute/stories/games/tapps.jd similarity index 99% rename from docs/html/distribute/stories/apps/tapps.jd rename to docs/html/distribute/stories/games/tapps.jd index 1292139466305..221b9a88622fe 100644 --- a/docs/html/distribute/stories/apps/tapps.jd +++ b/docs/html/distribute/stories/games/tapps.jd @@ -1,8 +1,8 @@ page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results. -page.tags="developerstory", "apps", "googleplay" +page.tags="developerstory", "games", "googleplay" page.image=images/cards/distribute/stories/tapps.png -page.timestamp=1468270108 +page.timestamp=1468901831 @jd:body diff --git a/docs/html/distribute/stories/games/two-dots.jd b/docs/html/distribute/stories/games/two-dots.jd deleted file mode 100644 index a2299ce1f7f93..0000000000000 --- a/docs/html/distribute/stories/games/two-dots.jd +++ /dev/null @@ -1,77 +0,0 @@ -page.title=Two Dots increased installs by 7 percent using Store Listing Experiments -page.metaDescription=Two Dots, the sequel to the popular game Dots, is a free-to-play puzzle game launched by Playdots, Inc. Playdots decided to use Store Listing Experiments to see if adding a call to action in the games’ store listing short descriptions had an impact on installs. -page.tags="developerstory", "games", "googleplay" -page.image=images/cards/distribute/stories/two-dots.png -page.timestamp=1456431511 - -@jd:body - - -

Background

- -
- -
- -

- - Two Dots, the sequel to the popular game - - Dots, is a free-to-play puzzle game launched by Playdots, Inc. in May - 2014. Since launch it has gained over 30 million downloads, seen over five - billion games played, and achieved 15 times the revenue of the original Dots - game within a year. Dots decided to use - - Store Listing Experiments to see if adding a call to action in the games' - store listing short descriptions had an impact on installs. - -

- -

What they did

- -

- Dots used localized store listing experiments in the Google Play Developer - Console to test both games’ short descriptions. They compared the games’ - current descriptions — the control, with no call to action — against variant - descriptions, targeting half of their traffic with the variant descriptions. -

- -

Results

- -

- The results showed that the addition of a call to action in the short - description had a positive impact on installs. -

- - - -

- Beautifully designed achievements badges encourage unlock -

- - -

- In Dots, the conversion rate increased by 2 percent with a simple call to - action in the variant text. In Two Dots, where a call to action was combined - with messaging that the game is the “best puzzle game on Android”, conversion - rates increased by 7 percent compared to the control description. -

- -

Get started

- -

- Learn how to run - - Store Listing Experiments and read our best practices for - - running successful experiments. -

diff --git a/docs/html/distribute/stories/apps/upbeat-games.jd b/docs/html/distribute/stories/games/upbeat-games.jd similarity index 96% rename from docs/html/distribute/stories/apps/upbeat-games.jd rename to docs/html/distribute/stories/games/upbeat-games.jd index 02222d39e6867..16a1d51c19c94 100644 --- a/docs/html/distribute/stories/apps/upbeat-games.jd +++ b/docs/html/distribute/stories/games/upbeat-games.jd @@ -1,8 +1,8 @@ page.title=Witch Puzzle Achieves 98% of International Installs on Android page.metaDescription=Witch Puzzle localized their app into 12 languages. -page.tags="developerstory", "apps", "googleplay" +page.tags="developerstory", "games", "googleplay" page.image=images/cards/distribute/stories/witch-puzzle.png -page.timestamp=1468270106 +page.timestamp=1468901832 @jd:body diff --git a/docs/html/distribute/stories/index.jd b/docs/html/distribute/stories/index.jd index 8fe10191247d4..1adc5aeb4ebae 100644 --- a/docs/html/distribute/stories/index.jd +++ b/docs/html/distribute/stories/index.jd @@ -19,21 +19,43 @@ page.metaDescription=Android developers, their apps, and their successes with An

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