71a7b7b6e5
Both of these pages appear within the Distribute > Earn area of DAC. Bug: 28519169 Change-Id: I9d5dc74450e5971c522d7b34162c29797dd97975
101 lines
3.4 KiB
Plaintext
101 lines
3.4 KiB
Plaintext
page.title=Drive Conversions
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page.image=images/cards/card-drive-conversions_16-9_2x.png
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page.metaDescription=Discover where your users are coming from, drive engagement, and surface your in-app products to maximize your conversions.
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page.tags="conversions"
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@jd:body
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<div class="figure">
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<img src="{@docRoot}images/cards/card-drive-conversions_16-9_2x.png">
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</div>
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<p>
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Users who've made in-app purchases or converted in other ways are more likely
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to do so again.
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You can now easily discover where those users are coming from, drive engagement,
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and surface your in-app products to maximize your conversions.
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</p>
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<div class="headerLine">
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<h2 id="dicover">
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Discover your most valuable channels
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</h2>
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</div>
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<p>
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From the <strong>User Acquisition</strong> page in the Google Play Developer Console, explore
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how users convert into spenders across your acquisition channels and find the best prospects
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for app install campaigns.
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</p>
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<p>For more information, view the guide on how to <a class="external-link"
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href="https://support.google.com/googleplay/android-developer/answer/6263332">
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measure your app's user acquisition</a> in the Google Play Developer Console Help Center.</p>
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</p>
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<div class="headerLine">
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<h2 id="adwords">
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Re-engage users with AdWords ads
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</h2>
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</div>
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<p>
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Bring users back to your app by creating an AdWords re-engagement campaign.
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Use display and search ads that appear only to users who have installed your app.
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Use deep links to bring them to where they'll find the content or actions they're
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searching for.
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</p>
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<p>For more information, view the guide on <a class="external-link"
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href="https://support.google.com/adwords/topic/3119078?hl=en">campaign settings</a> in the
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AdWords Help Center.</p>
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<div class="headerLine">
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<h2 id="gift-cards">
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Drive spending with AdMob in-app purchase ads
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</h2>
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</div>
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<p>Use your Google Analytics data to create Remarketing Audience lists for the high-value
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users most likely to purchase products within your app. Then create an AdMob campaign that
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targets these users to increase their awareness of your products.</p>
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<p>For more information, view the guide on how to <a class="external-link"
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href="https://www.google.com/admob/promote.html">drive more in-app purchases and installs</a>
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in the AdMob platform.</p>
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<div class="headerLine">
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<h2 id="tips">
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Tips
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</h2>
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</div>
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<ul>
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<li>Add <a class="external-link"
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href="https://developers.google.com/app-indexing/webmasters/app">deep links</a>
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to your app so ads bring users directly to
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conversion activities.</li>
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<li>Track what users do in your app by installing the
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AdWords <a class="external-link"
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href="https://developers.google.com/app-conversion-tracking">
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Conversion Tracking SDK</a>.</li>
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<li>Link your Google Analytics and AdMob accounts to share audience lists.</li>
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<li>Make conversion ads compelling, such as promoting a booking search or
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in-app product special offer.</li>
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<li>Use the AdMob Conversion Optimizer with existing campaigns. Predictions
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are more accurate when there is more data to work with.</li>
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<li>Re-engage with your app's users across the Display Network with remarketing
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lists in AdMob and with search keywords in AdWords.</li>
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</ul>
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<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>
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<div class="resource-widget resource-flow-layout col-13"
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data-query="collection:distribute/monetize/conversions"
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data-sortOrder="-timestamp"
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data-cardSizes="9x3"
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data-maxResults="8"></div>
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