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docs: Updating dev success stories in distribute.

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page.title=Developer Stories: Apps
meta.tags="apps, developer story"
page.timestamp=1381449601
page.image=images/cards/distribute/stories/intuit-mint.png
page.metaDescription=How app developers are making use of localization, tablet features.
@jd:body
<p>
Learn more about how app developers are using Google Play services to delight
their users.
</p>
<section class="dac-section dac-small" id="app-videos"><div class="wrap">
<h2 class="norule">Videos</h2>
<div class="resource-widget resource-flow-layout col-16"
data-query="type:youtube+tag:developerstory+tag:apps"
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
</div></section>
<section class="dac-section dac-small" id="apps-articles"><div class="wrap">
<h2 class="norule">Articles</h2>
<div class="resource-widget resource-flow-layout col-16"
data-query="type:distribute+tag:developerstory+tag:apps"
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="3"></div>
</div></section>

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page.title=Mint finds more screen real estate gives more engagement
page.metaDescription=Intuit expands their Mint app to the tablet.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/intuit-mint.png
page.timestamp=1456340902
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/intuit-mint-icon.png"
height="113" />
</div>
<p>
Intuit wanted to expand their
<a class="external-link"
href="http://play.google.com/store/apps/details?id=com.mint">Mint.com
Personal Finance</a> offering for mobile by including a version optimized for
Android tablets. However, they knew that taking the layout that worked for
phones and simply showing an enlarged version wouldn’t take full advantage of
the opportunities that tablets afford.
</p>
<h3>What they did</h3>
<p>
Following the Tablet Quality guidelines, the Intuit team updated Mint to
target 7- to 10-inch tablets, in addition to phones. “We knew we had a lot
more real estate, and we wanted to provide a more immersive experience for
our users” said Ken Sun, Intuit Group Product Manager for Mint.
</p>
<h3>Results</h3>
<div class="figure" style="width:380px">
<img
src="{@docRoot}images/distribute/stories/intuit-mint-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/intuit-mint-screenshot.png 1x
{@docRoot}images/distribute/stories/intuit-mint-screenshot_2x.png 2x">
<p class="img-caption">
Mint used the extra screen area on tablets to offer quick access to
additional tools and information
</p>
</div>
<p>
Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number
of features to Android tablets that aren’t available for phones. These include
a more visual presentation of personal financial data: a change that has
contributed to <b>much higher user engagement</b>.
</p>
<p>
For example, 50 percent more Android tablet users have Mint sessions of <b>
five minutes or longer</b> than they do on phones.
</p>
<p>
Intuit also noted that customer budget operations (view, edit, drill-down,
and others) are <b>seven times higher on Android tablets</b> than they are on
phones.
</p>
<p>
Ken noted that “We’ve found that phone usage is indicative of a customer’s
regular financial check-in, while tablet usage points towards more analysis
and interaction with that customer’s personal financial data. This is the
sort of immersive engagement experience we were looking for; the tablet and
phone apps serve as great complements to each other."
</p>
<h3>Get started</h3>
<p>
Find out more about creating a tablet version of your app by reviewing the
<a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
Tablet App Quality</a> guidelines and growing your user base.
</p>

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page.title=Remember The Milk lifts installs with tablet design
page.metaDescription=The team at Remember The Milk redesigned their app for tablets.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/remember-the-milk.jpg
page.timestamp=1456340902
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/rememberthemilk-icon.png"
height="113" />
</div>
<p>
When the Android tablet guidelines came out, the team at Remember The Milk had
already been thinking about a redesign for
<a class="external-link"
href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">
Remember The Milk</a> their feature-packed to-do list app; never forget the
milk (or anything else) again.
</p>
<h3>What they did</h3>
<p>
“We took this as an opportunity to think about how we were going to approach
Android tablets differently from a user experience perspective,” says Omar
Kilani, Co-founder of Remember The Milk. “The guidelines were a helpful
resource, and with the extra screen real estate tablets afford, users have
the opportunity to see all of their data in context and drill down on more
items."
</p>
<h3>Results</h3>
<div class="figure" style="width:367px">
<img
src="{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png 1x
{@docRoot}images/distribute/stories/rememberthemilk-screenshot_2x.png 2x">
<p class="img-caption">
Tablet version of Remember The Milk
</p>
</div>
<p>
In addition to the basic changes to bring the app to tablets, the team also
came out with a number of other goodies — including a new set of widgets and
richer notifications, and more ways to provide an immersive experience for
their users. And importantly, following the guidelines meant they could
deliver a <b>single APK for phones and tablets</b>.
</p>
<p>
Following the
<a class="external-link"
href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">
update</a> of the Android app, in part to meet the tablet design criteria,
Remember The Milk saw an <b>83% increase in tablet installs</b>. They also
noted that Nexus 7 was theat most popular Android device for the app.
</p>
<p>
Omar Kilani, concludesd that “For us, designing for tablets was an investment that has really paid off.”
</p>
<h3>Get started</h3>
<p>
Find out more about creating a tablet version of your app by reviewing the
<a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
Tablet App Quality</a> guidelines and growing your user base.
</p>

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page.title=SayHi Chat grows installs and user engagement with App Translation Service
page.metaDescription=The SayHi team used details from Google Analytics, the DAU and user growth numbers, to identify several candidate languages for new translations.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/sayhichat.jpg
page.timestamp=1454440882
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/sayhichat-icon.png"
height="113" />
</div>
<p>
The <a class="external-link"
href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">
SayHi Chat app</a>, a social app to help its users find people nearby, was
first released in Japanese, Chinese, and English. It soon became one of the
most popular apps in Japan, Hong Kong, and Taiwan.
</p>
<h3>What they did</h3>
<p>
The SayHi team realized that the global growth of SayHi was being restricted
by the limited number of languages in which the app was available. Using
details from Google Analytics, the DAU and user growth numbers, the SayHi team
identified several candidate languages for new translations. After looking at
the total of Android and iOS users in each market, they settled on a list of
13 additional languages. They then engaged the App Translation Service through
the Google Play Developer Console to complete the translations.
</p>
<h3>Results</h3>
<div class="figure" style="width:194px">
<img width="194"
src="{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg"
srcset=
"{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg 1x
{@docRoot}images/distribute/stories/sayhichat-screenshot_2x.jpg 2x">
<p class="img-caption">
Arabic version of SayHi Chat
</p>
</div>
<p>
SayHi launched in its new languages in August 2013 and immediately saw a 120
percent increase in install rates. In addition, the app entered the Top 10
apps rankings in countries including Poland and Italy.
</p>
<p>
Notably, they also saw steady growth in Spain after replacing their previous
non-professional Spanish translation with a professional one produced by the
App Translation Service.
</p>
<p>
There was also an increase of about 20 percent in revenue and around a 50
percent increase in User Reviews in the new languages.
</p>
<p>
Yan Shi, senior developer at SayHi, says “The App Translation Service is
really easy to use and the completion time for translation requests is very
good.”
</p>
<h3>Get started</h3>
<p>
Find out more about the
<a href="http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans">
App Translation Service</a> and read the full
<a href="https://developer.android.com/distribute/tools/localization-checklist.html">
Localization checklist</a> to simplify the process of localizing your app or
game for users across the globe.
</p>

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docs/html/distribute/stories/games.jd
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page.title=Developer Stories: Google Play Game Services
page.title=Developer Stories: Games
meta.tags="google play, games, global, developer story"
page.timestamp=1381449601
page.image=/images/distribute/glu-ew-gpgames.jpg
@@ -7,23 +7,28 @@ page.metaDescription=How game studios are using Google Play game services to del
@jd:body
<p>
<a href="https://developers.google.com/games/">Google Play game services</a>
lets you add great social features to your games quickly, without having to
build them yourself. You can add multiplayer, game invites, quests, and a
variety of other features &mdash; all from within your app. Google provides
cross-platform game and player infrastructure for you, as well as insights
and analytics to help you understand the activities of users in your games.
Learn how top game studios are taking advantage of Google Play game services
&mdash; the features they've added and the results they are seeing.
</p>
<p>
The case study presentations below highlight how top game studios are taking
advantage of Google Play game services &mdash; the features they've added and
the results they are seeing. Each deck (PDF) is focused on a single game and
how it uses a specific Google Play gemes feature.
</p>
<section class="dac-section dac-small" id="games-videos"><div class="wrap">
<h2 class="norule">Videos</h2>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/stories/games"
data-sortOrder="-timestamp"
data-cardSizes="18x12"
data-maxResults="32"></div>
<div class="resource-widget resource-flow-layout col-16"
data-query="type:youtube+tag:developerstory+tag:games"
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
</div></section>
<section class="dac-section dac-small" id="games-articles"><div class="wrap">
<h2 class="norule">Articles</h2>
<div class="resource-widget resource-flow-layout col-16"
data-query="type:distribute+tag:developerstory+tag:games"
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
</div></section>

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page.title=Concrete Software increases engagement with quests
page.metaDescription=Concrete Software makes use of Google Play games services in its 10-pin bowling game, PBA Bowling Challenge.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/concrete-bowling.jpg
page.timestamp=1454440882
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img
src="{@docRoot}images/distribute/stories/concrete-bowling-icon.png" />
</div>
<p>
Concrete Software makes use of Google Play games services in its 10-pin
bowling game,
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket">
PBA Bowling Challenge</a>. Once users have signed in with Google Play games
services they’re able to take part in multiplayer games, view leaderboards,
and gain achievements.
</p>
<h3>What they did</h3>
<p>
To offer players new game content, Concrete Software implemented Google Play
games services quests. Easily accessible from the game’s home screen, quests
are designed with clear goals that integrated into in-game goals and core
experience. Each quest stated rewards; offered a progress tracker, which
updates as users advance; gave a clear deadline; and a call to action button.
Both short-term and long-term quests were offered to users.
</p>
<h3>Results</h3>
<div class="figure" style="width:310px">
<img
src="{@docRoot}images/distribute/stories/concrete-bowling-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/concrete-bowling-screenshot.png 1x
{@docRoot}images/distribute/stories/concrete-bowling-screenshot_2x.png 2x">
<p class="img-caption">
Prominent and customized quest icon displayed on home screen
</p>
</div>
<p>
Quests appealed most to dedicated users, and yet there is still an increase
in their engagement after using quests. <b>Sessions per user improved 14.4
percent</b> DoD upon quests acceptance, and <b>3.7 percent</b> DoD upon
completion. While users who accepted a quest <b>started 98 percent more
sessions per day</b>; users who completed a quest <b>started 140.2 percent
</b> more.
</p>
<p>
Concrete Software also found that quest acceptance and completion rates
increased overtime, while daily active users (DAU) remained constant. Among
users who accepted the first quest, almost <b>48% of the users accepted a
second</b> quest. Among those who completed the first, <b>78% accepted a
second</b>.
</p>
<p>
Quests also had a positive impact on retention with one day retention for
users who accepted a quest being <b>39.2 percent higher</b> than the average;
for users who completed a quest, it’s <b>60.7 percent higher</b> than the
average.
</p>
<p>
See examples of how Concrete Software integrated Google Play games services
into the <a class="external-link"
href="{@docRoot}shareables/stories/ConcreteSoftware_PBABowling_gpgs.pdf">
UI of PBA Bowling Challenge</a>.
</p>
<h3>Get started</h3>
<p>
Find out how to
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/quests">
implement quests</a> in your games and discover more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase player
engagement and revenues.
</p>

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page.title=Achievements drive engagement in Doctor Who: Legacy
page.metaDescription=The Tiny Rebel Games integrated achievements and cloud services from Google Play games services into the award-winning Doctor Who: Legacy game, under license from BBC Worldwide.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/doctor-who-legacy.jpg
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/doctor-who-legacy-icon.png"
height="113" />
</div>
<p>
The Tiny Rebel Games team has a combined experience of over 35 years in
creating blockbuster console, PC, and mobile games in the areas of production,
design, marketing, social media, PR, and distribution.
</p>
<p>
They are the publisher and co-developer (along with Seed Studio in Taiwan) of
the award-winning
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.tinyrebel.doctorwholegacy">
Doctor Who: Legacy</a> game, under license from BBC Worldwide.
</p>
<h3>What they did</h3>
<p>
Tiny Rebel Games integrated achievements and cloud services from Google
Play games services into Doctor Who: Legacy. Achievements were supported with
beautifully designed and customized badges to encourage players to unlock. To
delight users with quick wins, achievements can be unlocked from within the
first play session. In addition, percentage progress updates keep players
motivated.
</p>
<h3>Results</h3>
<div class="figure" style="width:237px">
<img
src="{@docRoot}images/distribute/stories/doctor-who-legacy-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/doctor-who-legacy-screenshot.png 1x
{@docRoot}images/distribute/stories/doctor-who-legacy-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
</div>
<p>
After integrating achievements, Tiny Rebel Games saw a dramatic increase in
daily revenues as a result of an increase in daily installs and the average
revenue per install
</p>
<p>
Some key metrics include:
<ul>
<li>Average <b>daily revenue increased 108 percent</b> from the 30 days
before to the 30 days after integrating Google Play games services.</li>
<li>30-day <b>average revenue per install increased 53 percent</b> after
implementation.</li>
<li>Among achievement earners, <b>integration increased daily average
revenue per user by ~33 percent</b>.</li>
</ul>
</p>
<p>
"Google Play has been a tremendous partner of ours in our launch and support
of Doctor Who: Legacy, which to date remains our most successful platform in
terms of downloads and revenue. Integration of cloud services and achievements
dramatically improved our daily revenues and we continue to look to add
additional services like the newly announced Google Quests," says Susan
Cummings, CEO and Executive Producer at Tiny Rebel Games.
</p>
<p>
See examples of how Tiny Rebel Games integrated Google Play games services
achievements into the
<a href="{@docRoot}shareables/stories/TinyRebel_DoctorWhoLegacy_gpgs.pdf">
UI of Doctor Who: Legacy</a>.
</p>
<h3>Get started</h3>
<p>
Find out how to add
<a href="https://developers.google.com/games/services/common/concepts/achievements">achievements</a> to your games and discover more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase player
engagement and revenues.
</p>

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page.title=Dots increased installs by over 6% using Store Listing Experiments
page.metaDescription=Game developer Playdots decided to use Store Listing Experiments to see if different game screenshots could impact installs for their game Two Dots. They found that game screenshots showing gameplay mechanics drove more installs from the store listing page than their existing non-gameplay screenshots.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/dots.png
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/dots-icon.png" height="113" />
</div>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.nerdyoctopus.gamedots&hl=en">
Dots</a>, the successful puzzle strategy game from games developer Playdots
Inc., was produced by <a class="external-link"
href="https://betaworks.com/">Betaworks</a> in 2013.
It achieved over 20 million downloads in its first year, with over five
billion games having played on Android and iOS since launch. For the follow
up,
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.weplaydots.twodotsandroid&hl=en">
Two Dots</a>, Playdots decided to use
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> to see if
different game screenshots could impact installs. They found that game
screenshots showing gameplay mechanics drove more installs from the store
listing page than their existing non-gameplay screenshots.
</p>
<h3>What they did</h3>
<p>
Dots used a localized store listing experiment in the Google Play Developer
Console to test Two Dots screenshots in the US. They targeted 50 percent of
users with non-gameplay screenshots (the “control”) and the other 50 percent
with gameplay screenshots, to see how graphically demonstrating gameplay would
impact installs.
</p>
<h3>Results</h3>
<p>
The results revealed that screenshots showing gameplay mechanics drove 6
percent more installs than the control group using non-gameplay screenshots.
</p>
<img
src="{@docRoot}images/distribute/stories/dots-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/dots-screenshot.png 1x
{@docRoot}images/distribute/stories/dots-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
<p>
In a follow up experiment they tested whether including text emphasizing
gameplay performed better than screenshots without text. The results showed
that screenshots with text highlighting gameplay had an 8 percent increase in
installs compared to those without.
</p>
<p>
Dots commented that “sometimes you have to step back and think about what your
objective is: illustrate gameplay. So that’s what we did — and the simplest
changes impacted our conversion by a huge percentage.”
</p>
<h3>Get started</h3>
<p>
Learn how to run
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> and read our best practices for
<a href="https://developer.android.com/distribute/users/experiments.html">
running successful experiments</a>.
</p>

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page.title=Ease-of-use and fast turnaround time benefits Indian Rummy.
page.metaDescription=Games4All localized their apps based upon popularity.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/g4a-indian-rummy.jpg
page.timestamp=1456340902
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/indian-rummy-icon.png"
height="113" />
</div>
<p>
Games4All (G4A) develops a variety of games that they distribute broadly to
users around the world.
</p>
<p>
After noticing that certain apps — including
<a class="external-link"
href="https://play.google.com/store/apps/details?id=org.games4all.android.games.indianrummy.prod">
Indian Rummy</a>, a card game in which players try to form sets and sequences
of cards — had become especially popular in specific countries, they decided
to localize those apps.
</p>
<h3>What they did</h3>
<p>
Initially they used a local agency to do the translations and got great
results — the release of localized versions increased the number of users
tremendously.
</p>
<p>
Building on that success, G4A expanded their localization goals, but found
that translation quality varied among their vendors and costs limited the
language/game combinations they could translate. That's when G4A decided to try
the App Translation Service.
</p>
<h3>Results</h3>
<div class="figure" class="style:376px">
<img
src="{@docRoot}images/distribute/stories/indian-rummy-screenshot.jpg"
srcset=
"{@docRoot}images/distribute/stories/indian-rummy-screenshot.jpg 1x
{@docRoot}images/distribute/stories/indian-rummy-screenshot_2x.jpg 2x">
<p class="img-caption">
Dutch version of Indian Rummy
</p>
</div>
<p>
G4A found that the cost per translation was much lower with the App Translation Service compared to local companies. The process was much easier too, G4A simply had to provide texts in the strings.xml format.
</p>
<p>
Initially, G4A translated Indian Rummy into five languages through the App
Translation Service. As a result they’ve <b>doubled the number of users</b>
in French and German languages and seen a <b>300 percent increase in user
engagement</b> with the localized versions.
</p>
<p>
They also found that making slight changes to games rules based on local
nuances was key to the game's success.
</p>
<p>
“In contrast [to the App Translation Service], our previous experiences with
translation agencies were much more difficult: files often required extensive
conversion operations to make them usable, and turnaround times varied
wildly,” says G4A founder Pieter Olivier. He continues, "With the App
Translation Service, the turnaround time is usually measured in days instead
of weeks that we were used to with traditional translation agencies."
</p>
<h3>Get started</h3>
<p>
Find out more about the
<a href="http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans">
App Translation Service</a> and read the full
<a href="https://developer.android.com/distribute/tools/localization-checklist.html">
Localization checklist</a> to simplify the process of localizing your app or
game for users across the globe.
</p>

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page.title=Gameloft drives viral distribution with friend invitations
page.metaDescription=Gameloft makes extensive use of Google Play games services.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/gameloft-asphalt8.jpg
page.timestamp=1454440882
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img
src="{@docRoot}images/distribute/stories/gameloft-asphalt8-icon.png"
height="113" />
</div>
<p>
Founded in 2000 Gameloft has grown to deliver over 500 games, with over 2
million of their games being downloaded every day across smartphones and
feature phones.
</p>
<p>
Gameloft makes extensive use of Google Play games services.
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftA8HM">
Asphalt 8: Airborne</a> is no exception including Google Play games services
sign-in, leaderboards, and achievements.
</p>
<h3>What they did</h3>
<p>
To drive downloads of Asphalt 8: Airborne, Gameloft introduced friend invites.
Gameloft chose to display the invite option clearly next to social media
iconography, which started a smooth and easy friends invite flow. Then the
friend invites look and feel was designed to fit the game’s artistic style to
create a more trusted and immersive experience.
</p>
<h3>Results</h3>
<div class="figure" style="width:310px">
<img
src="{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png 1x
{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot_2x.png 2x">
<p class="img-caption">
Friend invites match the game’s artistic style
</p>
</div>
<p>
Gameloft found that adding friends invites enhanced the overall user
experience and helped increase viral distribution of Asphalt 8: Airborne.
</p>
<p>
In addition, retention and the percentage of payers are positively correlated
with Google Play games sign-ins. Users that signed-in are <b>300 percent more
likely to come back after three days, and 400 percent more likely after seven
days</b>. In addition, they’re <b>3.5 times more likely to convert to payers
</b>.
</p>
<p>
Gameloft’s experience with Google Play games services has resulted in their
integration into the majority of Gameloft’s games.
</p>
<p>
See examples of how Gameloft integrated Google Play games services into the
<a class="external-link"
href="{@docRoot}shareables/stories/Gameloft_Asphalt8_gpgs.pdf">
UI of Asphalt 8</a>.
</p>
<h3>Get started</h3>
<p>
Find out how to add
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/realtimeMultiplayer#invitations">
friend invitations</a> in your multi-player games and more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase your player
engagement and revenues.
</p>

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page.title=Glu adds games gifts to Eternity Warriors 3 to driver player engagement
page.metaDescription=Glu Mobile makes extensive use of Google Play games in Eternity Warriors 3 this including sign-in, leaderboards, achievements, and multiplayer games features.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/glu-eternity-warriors.jpg
page.timestamp=1454440882
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img
src="{@docRoot}images/distribute/stories/glu-eternity-warriors-icon.jpg"
height="113" />
</div>
<p>
Found in 2001, Glu Mobile is a leading global developer and publisher of
free-to-play games for smartphone and tablet devices.
</p>
<p>
The company makes extensive use of Google Play games services across its
portfolio: in Eternity Warriors 3 this includes sign-in, leaderboards,
achievements, and multiplayer games features.
</p>
<h3>What they did</h3>
<p>
To help drive installs and player engagement, Glu added games gifts to
Eternity Warriors 3. They made this new feature accessible from the home
screen, providing it exposure by grouping it with similar “freebies” options.
In addition, so not to interrupt the in-game experience, they implemented an
automatic transition back to the gifting screen after sending requests.
</p>
<p>
To promote the addition of games gifts Glu:
<ul>
<li>sent push notifications to users telling them about the gifting feature.
</li>
<li>showed a full screen in-game screen promoting the gifting feature.</li>
<li>ran promos during promo events.</li>
</ul>
</p>
<p>
Glu went a step further by integrating friends invites into the gifts UI,
with the option easily accessible in the Gifting screen.
</p>
<h3>Results</h3>
<div class="figure" style="width:378px">
<img
src="{@docRoot}images/distribute/stories/glu-eternity-warriors-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/glu-eternity-warriors-screenshot.png 1x
{@docRoot}images/distribute/stories/glu-eternity-warriors-screenshot_2x.png 2x">
<p class="img-caption">
Gifting options are clearly displayed
</p>
</div>
<p>
Glu found that the gifting feature has a very high response rate and the gift
requests’ <b>fulfillment rate doubled</b> within 30 days of the feature’s
launch. Also these rates continued to increase over time among Eternity
Warriors 3 players.
</p>
<h3>Get started</h3>
<p>
Find out how to add
<a class="external-link"
href="https://developers.google.com/games/services/android/giftRequests">
game gifts</a> to your games and discover more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase player
engagement and revenues.
</p>

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page.title=Glu increased their conversion rate over 2% with Store Listing Experiments
page.metaDescription=Glu Mobile decided to use Store Listing Experiments to see if different background colors in the game’s icon would affect installs. They found that a lighter background resulted in more installs.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/glu-tap-baseball.jpg
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/glu-tap-baseball-icon.jpg"
height="113" />
</div>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.glu.baseball15&hl=en">
Tap Sports Baseball 2015</a> is a sports game by US games developer Glu
Mobile. Founded in 2001, Glu Mobile is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
</p>
<p>
Glu Mobile decided to use
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> to see if different background colors in the
game’s icon would affect installs. They found that a lighter background
resulted in more installs.
</p>
<h3>What they did</h3>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/dev?id=8633921029894576093">Glu
Mobile</a> used a global store listing experiment in the Google Play Developer
Console to test three different background colors in the game’s icon.
</p>
<h3>Results</h3>
<p>
The results showed that of three different color schemes — blue, light blue,
and light red — an icon with a light blue background converted 2.9 percent
more visitors than the original control icon.
</p>
<img
src="{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png 1x
{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
<h3>Get started</h3>
<p>
Learn how to run
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> and read our best practices for
<a href="https://developer.android.com/distribute/users/experiments.html">
running successful experiments</a>.
</p>

90
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page.title=Hothead Games grows retention and revenues with leaderboards and achievements
page.metaDescription=Following their experience with Google Play games services in Rivals at War: Firefight, Hothead Games includes its features in all their games.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/hotheadgames-firefight.jpg
page.timestamp=1454440882
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/hotheadgames-firefight-icon.png"
height="113" />
</div>
<p>
Hothead Games was founded in 2006 and took the plunge into mobile games in
2011. This move has proved very successful, allowing the company to continue
growing into 2016 by creating and publishing great games exclusively for
mobile users.
</p>
<p>
Following their experience with Google Play games services in
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.hotheadgames.google.free.valorcmd">
Rivals at War: Firefight</a> they plan to include its features in all their
games.
</p>
<h3>What they did</h3>
<p>
To start, the Google Play games services sign-in icon was given a prominent
position on the home screen so it was clear and easily accessible. They then
added leaderboards with their own beautifully designed badges as well as
achievements. Both were aligned and displayed with related in-game missions
showing players their progress and rewards earned. Notifications were used to
give players instant gratification when achievements were unlocked.
</p>
<h3>Results</h3>
<div class="figure" style="width:379px">
<img
src="{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot.png 1x
{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed and specialized leaderboards
</p>
</div>
<p>
Hothead games found that retention, average revenue per daily active user
(ARPDAU), and average revenue per user (ARPU) positively correlated with
Google Play games sign-ins. The metrics for users signed-in with Google Play
games services include:
<ul>
<li>Day one retention <b>125 percent higher</b> and day seven retention
<b>182 percent higher</b>.</li>
<li>ARPDAU <b>134 percent higher</b>.</li>
<li>ARPU <b>900 percent higher</b>.</li>
</ul>
</p>
<p>
See examples of how Hothead Games integrated Google Play games services
leaderboards and achievements into the
<a class="external-link"
href="{@docRoot}shareables/stories/HotheadGames_RivalsatWar_gpgs.pdf">
UI of Rivals at War: Firefight</a>.
</p>
<h3>Get started</h3>
<p>
Find out how to add
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/leaderboards">
leaderboards</a> and
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/achievements">
achievements</a> to your games and discover more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase player
engagement and revenues.
</p>

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page.title=Kongregate increases AdVenture Capitalist conversions by 5% with Store Listing Experiments
page.metaDescription=AdVenture Capitalist, a builder game from games developers HyperHippo and Kongregate, was originally built for the web and released as a mobile version in May 2015. Kongregate decided to use Store Listing Experiments to see if different graphics could impact their installs.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/kongregate-adv-cap.jpg
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/kongregate-adv-cap-icon.png"
height="113" />
</div>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.kongregate.mobile.adventurecapitalist.google&hl=en">
AdVenture Capitalist</a> a builder game from games developers HyperHippo and
Kongregate, was originally built for the web and released as a mobile version
in May 2015. Kongregate decided to use
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> to see if different graphics
could impact their installs. They found that graphics illustrating the game’s
builder mechanics and strategy drove more installs from the store listing page
than their existing graphics.
</p>
<h3>What they did</h3>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/developer?id=Kongregate">
Kongregate</a> used a global store listing experiment in the Google Play
Developer Console to test two variant designs of feature art. Their prediction
was that their current control graphic would outperform the variant designs,
because of the game’s brand and icon reputation on the web.
</p>
<h3>Results</h3>
<p>
The results revealed that variant graphics showing more of the game’s builder
mechanics and strategy drove more installs compared to the existing branded
icon.
</p>
<img
src="{@docRoot}images/distribute/stories/kongregate-adv-cap-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/kongregate-adv-cap-screenshot.png 1x
{@docRoot}images/distribute/stories/kongregate-adv-cap-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
<p>
Jeff Gurian, Senior Marketing Director at Kongregate commented that: "Google
Play's Store Listing Experiments tool allows us to maximize ASO performance
across all of our channels in a live environment, for free — it is now our
primary tool for testing."
</p>
<h3>Get started</h3>
<p>
Learn how to run
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> and read our best practices for
<a href="https://developer.android.com/distribute/users/experiments.html">
running successful experiments</a>.
</p>

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page.title=Kongregate increases Global Assault installs by 92 percent with Store Listing Experiments
page.metaDescription=Kongregate decided to use Store Listing Experiments to see if different artwork could impact the installs of their game Global Assault. They found that icons illustrating dynamic game play drove more installs from the store listing page than their existing icon.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/kongregate-global-assault.jpg
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img
src="{@docRoot}images/distribute/stories/kongregate-global-assault-icon.png"
height="113" />
</div>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.kongregate.mobile.globalassault.google">
Global Assault</a> is a free-to-play, 3D strategy RPG developed and produced
by Kongregate that was released in November 2014. Kongregate decided to use
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> to see if different artwork could impact their
installs. They found that icons illustrating dynamic game play drove more
installs from the store listing page than their existing icon.
</p>
<h3>What they did</h3>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/developer?id=Kongregate">
Kongregate</a> used a global store listing experiment in the Google Play
Developer Console to test three new icons. From previous internal tests, they
believed that their existing icon, the control, would perform best in terms of
installs.
</p>
<h3>Results</h3>
<p>
The results showed that one new icon, the ‘Chopper’ variant, outperformed the
control group by 92 percent in terms of installs. Based on these findings,
Kongregate changed Global Assault’s icon on Google Play to the ‘Chopper’
image.
</p>
<img
src="{@docRoot}images/distribute/stories/kongregate-global-assault-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/kongregate-global-assault-screenshot.png 1x
{@docRoot}images/distribute/stories/kongregate-global-assault-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
<p>
Jeff Gurian, Senior Marketing Director at Kongregate commented that “as a
publisher we are responsible for handling the marketing spend of our
developers. If we can improve conversion rates through art or graphics by even
0.5% it is extremely valuable to us — and the Store Listing Experiment tool
gives us the data we need to make those decisions.”
</p>
<h3>Get started</h3>
<p>
Learn how to run
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> and read our best practices for
<a href="https://developer.android.com/distribute/users/experiments.html">
running successful experiments</a>.
</p>

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page.title=Saved games help bring players back to Leo’s Fortune
page.metaDescription=1337 & Senri implemented Google Play games services saved games in their game Leo’s Fortune.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/leos-fortune.jpg
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/leos-fortune-icon.png"
height="113" />
</div>
<p>
1337 & Senri, a software development firm based in Gothenburg, Sweden, have
collaborated on a number of games, including
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.leosfortune">
Leo’s Fortune</a> and
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.senri.da">Devil's
Attorney</a>.
</p>
<h3>What they did</h3>
<p>
Senri implemented Google Play games services saved games in Leo’s Fortune. Each saved game includes a screenshot showing the date and time of the last play session, as well as the current chapter and total play time. In addition progress information is displayed clearly in Play Games destination app’s home screen.
</p>
<p>
In addition, they also implemented one Leaderboard per chapter, which fits
well with the flow and objective of the game.
</p>
<h3>Results</h3>
<div class="figure" style="width:304px">
<img
src="{@docRoot}images/distribute/stories/leos-fortune-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/leos-fortune-screenshot.png 1x
{@docRoot}images/distribute/stories/leos-fortune-screenshot_2x.png 2x">
<p class="img-caption">
Players can view and restart games
</p>
</div>
<p>
Adoption of cloud saved games, achievements, and leaderboards was very high
among players of Leo’s Fortune.
</p>
<p>
They found that Google Play games services users are 22 percent more likely to
come back after 1 day and 17 percent more likely after 2 days.
</p>
<p>
See examples of how 1337 & Senri integrated Google Play games services saved
games, achievements, and leaderboards into the
<a class="external-link"
href="{@docRoot}shareables/stories/Senri_LeosFortune_gpgs.pdf">
UI of Leo's Fortune</a>.
</p>
<h3>Get started</h3>
<p>
Find out how to add
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/savedgames">
saved games</a> to your games and discover more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase player
engagement and revenues.
</p>

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page.title=Noodlecake engages players with multiplayer in Super Stickman Golf 2
page.metaDescription=For the update to Super Stickman Golf, Noodlecake made extensive use of Google Play games services.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/noodlecake-super-stickman.jpg
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/noodlecake-super-stickman-icon.png"
height="113" />
</div>
<p>
Founded in early 2011, Noodlecake Studios is an indie game studio based in
Canada. Noodlecake found success with its first game, Super Stickman Golf.
Since then they have expanded into publishing and releasing games on multiple
platforms.
</p>
<p>
For the update to Super Stickman Golf Noodlecake made extensive use of
Google Play games services.
</p>
<h3>What they did</h3>
<p>
In
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.noodlecake.ssg2">
Super Stickman Golf 2</a> Noodlecake implemented a game open screen that
prompts the user to sign in, with a clear value proposition. Once the user has
signed in, they’re given the option to auto sign-in in the future. For users
who don’t select this option, sign-in is prominently displayed on the game’s
home screen.
</p>
<p>
In addition to achievements, the main Google Play games services feature in
Super Stickman Golf 2 is multiplayer. Users have two multiplayer options:
turn based or race mode, which engage with different types of players.
Players can find an opponent among their friends or one at random to start a
game immediately. And to minimize drop-off asynchronous gameplay starts
immediately after an invite is issued.
</p>
<h3>Results</h3>
<div class="figure" style="width:379px">
<img
src="{@docRoot}images/distribute/stories/noodlecake-super-stickman-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/noodlecake-super-stickman-screenshot.png 1x
{@docRoot}images/distribute/stories/noodlecake-super-stickman-screenshot_2x.png 2x">
<p class="img-caption">
Two multiplayer options engage with different types of players
</p>
</div>
<p>
Noodlecake found that user acquisition, retention, and engagement positively
correlated with the use of Google Play Games by players. This is consistent
across different games and genres, not just for Stickman Golf 2.
</p>
<p>
Also multiplayer, in addition to increasing user engagement, is also an
effective user acquisition channel.
</p>
<p>
Some key metrics include:
<ul>
<li>~96 percent increase in the number of users after Google Play games
services integration.</li>
<li>~26 percent decrease in the user attrition rate.</li>
<li>~6 percent increase in session length.</li>
</ul>
</p>
<p>
See examples of how Noodlecake Studio integrated Google Play games services
multiplayer and achievements into the
<a style="external-link"
href="{@docRoot}shareables/stories/Noodlecake_SuperStickmanGolf2_gpgs.pdf">
UI of Super Stickman Golf 2</a>.
</p>
<h3>Get started</h3>
<p>
Find out how to add
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/realtimeMultiplayer">
real-time</a> or
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/turnbasedMultiplayer">
turn-based</a> multiplayer and
<a class="external-link"
href="https://developers.google.com/games/services/common/concepts/achievements">achievements</a> to your games and discover more about
<a href="https://developer.android.com/distribute/engage/game-services.html">
using Google Play games services</a> in your games to increase player
engagement and revenues.
</p>

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page.title=TinyCo finds monetization opportunities on tablets
page.metaDescription=TinyCo launches their line of apps across multiple form factors.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/tiny-co.jpg
page.timestamp=1456340902
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/tinyvillage-icon.png"
height="113" />
</div>
<p>
App developer TinyCo, makers of a suite of games such as Tiny Monsters,
decided to prioritize launching effectively across multiple platforms. They
chose Android as one of their primary launch platforms because of its large
installed base and global reach. They also knew that the growing base of
Android tablet users represented a huge opportunity.
</p>
<h3>What they did</h3>
<p>
<a class="external-link"
href="http://play.google.com/store/apps/details?id=com.tinyco.village">
Tiny Village</a>, a game targeting 7- to 10-inch tablets and phones, was their
first title to take advantage of the strategy, and it proved to be a winning
one — especially in terms of Android tablets.
</p>
<h3>Results</h3>
<div class="figure" style="width:336px">
<img
src="{@docRoot}images/distribute/stories/tinyvillage-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/tinyvillage-screenshot.png 1x
{@docRoot}images/distribute/stories/tinyvillage-screenshot_2x.png 2x">
<p class="img-caption">
Tiny Village monetized better on tablets
</p>
</div>
<p>
In the six months from launch TinyCo saw Android tablet <b>downloads more than
triple</b>.
</p>
<p>
When used on tablets Tiny Village also showed an increase in average revenue
per paying user (ARPPU) — about 35% higher than on smaller-screen devices such
as phones. Additionally, average revenue per user <b>(ARPU) is now about 35%
higher</b> as well. “The game is just much more immersive on tablets,” said
Rajeev Nagpal, Head of Product at TinyCo.
</p>
<p>
There has also been a <b>consistent increase in retention</b> over other
platforms, an important metric for games according to Nagpal.
</p>
<p>
“With continued optimization of the gameplay experience and a genuine
commitment to our Android offering through our Griffin engine, all of our
metrics started to rise,” said Nagpal.
</p>
<h3>Get started</h3>
<p>
Find out more about creating a tablet version of your app by reviewing the
<a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
Tablet App Quality</a> guidelines and growing your user base.
</p>

77
docs/html/distribute/stories/games/two-dots.jd Normal file
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@@ -0,0 +1,77 @@
page.title=Two Dots increased installs by 7 percent using Store Listing Experiments
page.metaDescription=Two Dots, the sequel to the popular game Dots, is a free-to-play puzzle game launched by Playdots, Inc. Playdots decided to use Store Listing Experiments to see if adding a call to action in the games’ store listing short descriptions had an impact on installs.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/two-dots.png
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/two-dots-icon.png"
height="113" />
</div>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.weplaydots.twodotsandroid&hl=en">
Two Dots</a>, the sequel to the popular game
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.nerdyoctopus.gamedots&hl=en">
Dots</a>, is a free-to-play puzzle game launched by Playdots, Inc. in May
2014. Since launch it has gained over 30 million downloads, seen over five
billion games played, and achieved 15 times the revenue of the original Dots
game within a year. Dots decided to use
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> to see if adding a call to action in the games'
store listing short descriptions had an impact on installs.
</p>
<h3>What they did</h3>
<p>
Dots used localized store listing experiments in the Google Play Developer
Console to test both games’ short descriptions. They compared the games’
current descriptions — the control, with no call to action — against variant
descriptions, targeting half of their traffic with the variant descriptions.
</p>
<h3>Results</h3>
<p>
The results showed that the addition of a call to action in the short
description had a positive impact on installs.
</p>
<img
src="{@docRoot}images/distribute/stories/two-dots-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/two-dots-screenshot.png 1x
{@docRoot}images/distribute/stories/two-dots-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
<p>
In Dots, the conversion rate increased by 2 percent with a simple call to
action in the variant text. In Two Dots, where a call to action was combined
with messaging that the game is the “best puzzle game on Android”, conversion
rates increased by 7 percent compared to the control description.
</p>
<h3>Get started</h3>
<p>
Learn how to run
<a clas="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> and read our best practices for
<a href="https://developer.android.com/distribute/users/experiments.html">
running successful experiments</a>.
</p>

2
docs/html/distribute/stories/glu-dh.jd
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@@ -1,6 +1,6 @@
page.title=Glu improves player lifetime value with Google Play games services sign-in
page.metaDescription=With the release of their game Deer Hunter 2014, leading developer and publisher Glu Mobile found that Google Play games services helped improve the user experience leading to increased player happiness.
page.tags="stories", "Google Play"
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/glu-dh.jpg
timestamp=1456787470

6
docs/html/distribute/stories/index.jd
View File

@@ -1,6 +1,4 @@
page.title=Developer Stories
section.landing=true
nonavpage=true
excludeFromSuggestions=true
page.metaDescription=Android developers, their apps, and their successes with Android and Google Play.
@@ -26,7 +24,7 @@ page.metaDescription=Android developers, their apps, and their successes with An
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
data-initial-results="9"></div>
</div></section>
<section class="dac-section dac-small" id="latest-games"><div class="wrap">
@@ -37,5 +35,5 @@ page.metaDescription=Android developers, their apps, and their successes with An
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
data-initial-results="9"></div>
</div></section>

331
docs/html/distribute/stories/localization.jd
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@@ -1,331 +0,0 @@
page.title=Developer Stories: Localization in Google Play
meta.tags="google play, developer story, localization, global, games"
page.tags="stories", "video", "case study"
page.timestamp=1381449600
page.image=/images/distribute/zombie-ragdoll-n5-land.jpg
page.metaDescription=Hear from Android developers who have successfully used the Google Play App Translation Service.
@jd:body
<p>
As you build your app and distribute it across the world through Google Play,
localization becomes an increasingly important tool to reach more users.
Localization involves a <a href=
"{@docRoot}distribute/googleplay/publish/localizing.html">variety of tasks</a>, but
most important is creating quality translations of your app's UI strings and
marketing materials.
</p>
<p>
Managing the translation process across multiple languages can be a
challenge, especially if you need to locate translators on your own. That’s
why Google Play offers the App Translation Service right from the Developer
Console. It's a single place where you can go to source professional
translators, get cost estimates, and then send your strings and other
materials for translation.
</p>
<p>
Here are some stories from developers who have used Google Play's App Translation
Service to localize their apps and the results they've seen as they've
expand their offerings beyond a single language.
</p>
<!-- START STORY -->
<div style="margin-bottom:2em;padding-top:10px;" id="zombieragdoll">
<h3 style="line-height:1.25em">Zombie Ragdoll: Improved user engagement<br /> with localized versions</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh4.ggpht.com/m-Ew8c8C_nGctbP6PSPGOaVNnGFryReOE2yHXJ9Z6Prk1nsDyx5w5TmWfg-P5N3HypA=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">Zombie Ragdoll</a></li>
<li>A fun zombie-based physics game</li>
</ul>
<h5>Localization Results</h5>
<ul>
<li>Increased engagement because of appeal of the localized version</li>
<li>80% of installs came from users of non-English languages</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p>
The 2013 Google I/O talks about <a href=
"https://developers.google.com/events/io/sessions/326345917">Building Android
Apps for a Global Audience</a> and <a href=
"https://developers.google.com/events/io/sessions/326455375">What’s New for
Developers in Google Play</a> inspired developers at RV AppStudios to go global
from very beginning for their new game, Zombie Ragdoll. They launched Zombie
Ragdoll in August 2013, localized into 20 languages.
</p>
<p>
They quickly saw the impact of their decision to ship simultaneously in
multiple languages through increased non-English installs and improved
engagement with users worldwide. In addition, they started getting
significant usage in countries where their apps had not been as popular
before. They are seeing great traction in countries like Vietnam, Russia,
Philippines and Thailand.
</p>
<p>
Vivek Dave, founder of RV AppStudios, credits the success of Zombie Ragdoll
to localization:
</p>
<p>
"The value of localization is clear, it helps discoverability and helps
connect with the users in other countries. So when the localization
opportunity arose, we immediately jumped on it. Android is worldwide, and we
would be severely limiting ourselves if we focused on English as the only
language.
</p>
<p>
"The App Translation Service offered in the Google Play Developer Console is
extremely easy to use and the pricing is very attractive. Developers with
limited localization experience can easily create, upload, and translate
their app."
</p>
<p>
RV AppStudios not only localizes the text within the game, but also localizes
the game assets to a specific country/culture. Dave says, “Users want a
personalized experience, and by offering a localized game with translation of
text and graphic assets, we believe users will connect at a much deeper level
with the game.”
</p>
<div style="margin-top:8px;float:left;margin-right:24px;">
<img src="{@docRoot}images/distribute/zombie-ragdoll-n5-land.jpg" style="width:470px;">
</div>
<div style="margin-top:128px;">
<p class="img-caption"><strong>Hindi version of Zombie Ragdoll</strong>:
Localized screenshots and videos in the app's Google Play listing go a
long way toward increasing the number of installs.</p>
</div>
</div>
</div> <!-- END STORY -->
<!-- START STORY -->
<div style="margin-bottom:2em;padding-top:18px;clear:both;" id="sayhichat">
<h3>SayHi Chat: Install growth and user engagement<br />
from professional translations</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh5.ggpht.com/qiL6CF1Hktz618T3mbGrxvm_OoeheQ78FgG7zr90C2MCRiz4IDQsbKuHT4xQGiWEU8o=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">SayHi Chat,
Love, Meet, Dating</a></li>
<li>A social app to help you find people nearby</li>
</ul>
<h5>Localization Results</h5>
<ul>
<li>120% growth in language installs for new languages added</li>
<li>~20% increase in revenue and ~50% increase in User Reviews in the new
languages</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p>
The SayHi Chat app started out only in Japanese, Chinese and English. It soon
became one of the most popular apps in Japan, Hong Kong, and Taiwan. The
SayHi team realized it was time to launch in more languages, as the language
barrier was restricting how fast SayHi could grow globally. </p>
<p>Yan Shi, senior
developer at SayHi, says: "We checked Google Analytics for our DAU and user
growth numbers in each country, we also looked at total Android and iOS users
in those markets before finalizing our next set of languages.
</p>
<div style="margin-top:8px;float:left;width:270px;">
<img src="{@docRoot}images/distribute/hichat-n5-port.jpg" style="width:240px;margin-right:48px;">
</div>
<p>
SayHi used the App Translation Service to launch in 13 additional languages
in August 2013 and immediately saw 120% increase in install rates. In
addition, they are seeing their app ranked in Top 10 apps in countries like
Poland and Italy.
</p>
<p>Notably, they saw steady growth in Spain after replacing their previous
non-professional Spanish translation with a professional one produced through
the App Translation Service.</p>
<p>
Yan Shi adds, “The App Translation Service is really easy to use and
the completion time for translation requests is very good.”
</p>
<div style="width:600px;margin-top:98px;padding:0;">
<p class="img-caption"><strong>Arabic version of SayHi Chat</strong>:
User engagement increased significantly with
the localized version.</p>
</div>
</div>
</div> <!-- END STORY -->
<div style="margin-bottom:2em;clear:both;padding-top:18px;" id="g4a"><!-- START STORY -->
<h3 style="line-spacing:1.25em;">G4A Indian Rummy: Benefitting from ease-of-use and<br /> fast turnaround time</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh4.ggpht.com/IxSyQgO0LWzPRoLfCrER06-0kr6aMAa2azF7eNYB30EBZAGOLYJUZulknPockbTlDYU=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="https://play.google.com/store/apps/details?id=org.games4all.android.games.indianrummy.prod">G4A Indian Rummy</a></li>
<li>A card game in which the players try to form sets and sequences of cards</li>
</ul>
<h5>Localization Results</h5>
<ul>
<li>Double the number of users in French and German languages</li>
<li>300% increase in user engagement with localized version</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p>
Games4All (G4A) is the developer of Indian Rummy and a variety of games that
they distribute broadly to users around the world. After noticing that
certain apps had become especially popular in specific countries, they
decided to localize those apps. Initially they used a local agency to do
the translation and got great results &mdash; the number of users in
that language increased tremendously when they released the localized
version.
</p>
<p>
Building on that success, G4A expanded their localization goals but
found that translation quality varied across their vendors and costs limited the
language/game combinations they could try. That's when G4A decided to try the
App Translation Service.
</p>
<p>
Founder Pieter Olivier says, "When we heard that the App Translation
Service was available in the Developer Console, we jumped at the opportunity.
We've now been using the App Translation Service for several months and found
that the cost per translation is much lower than with local companies and the
process is much easier."
</p>
<p>So far, G4A has translated the game Indian Rummy into five languages through
the App Translation Service.</p>
<p>
Olivier continues, "The first thing we did was convert all of our texts into
the strings.xml format. After that using the service was extremely easy and
straightforward. In contrast, our previous experiences with translation
agencies were much more difficult: files often required extensive conversion
operations to make them usable, and turnaround times varied wildly.
</p>
<p>
"With the App Translation Service, the turnaround time is usually measured in
days instead of weeks that we were used to with traditional translation
agencies."
</p>
<div style="margin-top:14px;float:left;margin-right:24px;">
<img src="{@docRoot}images/distribute/indian-rummy-n4-land.jpg" style="width:470px;">
</div>
<div style="margin-top:158px;">
<p class="img-caption"><strong>Dutch
version of Indian Rummy</strong>: Making slight changes to games rules based on
local nuances was key to success of the game.</p>
</div>
</div>
</div> <!-- END STORY -->

25
docs/html/distribute/stories/stories_toc.cs
View File

@@ -1,30 +1,27 @@
<ul id="nav">
<li class="nav-section">
<div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/index.html">
<span class="en">Videos</span></a>
<div class="nav-section-header empty" style="font-weight:normal">
<a href="<?cs var:toroot?>distribute/stories/index.html">
<span class="en">Latest</span></a>
</div>
</li>
<li class="nav-section">
<div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/localization.html">
<span class="en">Going Global</span></a>
<div class="nav-section-header empty" style="font-weight:normal">
<a href="<?cs var:toroot?>distribute/stories/apps.html">
<span class="en">Apps</span>
</a>
</div>
</li>
<li class="nav-section">
<div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/games.html">
<span class="en">Games</span>
</a>
</div>
</li>
<li class="nav-section">
<div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/stories/tablets.html">
<span class="en">Tablets</span>
</a>
<div class="nav-section-header empty" style="font-weight:normal">
<a href="<?cs var:toroot?>distribute/stories/games.html">
<span class="en">Games</span>
</a>
</div>
</li>
</ul>
<script type="text/javascript">
<!--
buildToggleLists();

369
docs/html/distribute/stories/tablets.jd
View File

@@ -1,369 +0,0 @@
page.title=Developer Stories: The Opportunity of Android Tablets
meta.tags="google play, developer story, journal, tablets, apps"
page.metaDescription=Developers are investing in a full tablet experience for their apps and seeing those investments pay off big.
page.image=images/distribute/rememberthemilk.png
page.timestamp=1381449600
@jd:body
<p>"More" and more, developers are investing in a full tablet experience
for their apps and are seeing those investments pay off big. The increased
screen area on tablets opens up a world of possibilities, allowing for more
engagement with the user &mdash; which can mean an increase in usage as well as
more monetization opportunities. And with the growing wave of Android tablets that
continue to hit the market, it’s an important piece of any developer’s mobile
offering. </p>
<p>Here are some stories from developers who are seeing real results as they
expand their offering to include Android tablets.</p>
<div style="margin-bottom:2em;" id="rememberthemilk"><!-- START STORY -->
<h3>Remember The Milk: Lifting installs with tablet design</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"http://lh3.ggpht.com/xmnal18taauP2mjQFEhr1PhcItQ_W32IRuaD86IoL2U_4E-mfeKiliKtkISgOuA6Ln9n=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">Remember The Milk</a></li>
<li>A feature-packed to-do list app; never forget the milk (or anything else) again</li>
</ul>
<h5>Tablet Results</h5>
<ul>
<li>83% jump in tablet installs following update </li>
<li>Nexus 7 is most popular Android device for app </li>
<li>Single APK for phones and tablets</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p style="margin-top:0;margin-bottom:12px;">When the Android tablet guidelines
came out in 2012, the team at Remember The Milk had already been thinking about
a redesign for their <a href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">feature-packed
to-do list app</a>. Omar Kilani, Co-founder of Remember The Milk, explains how
<a href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">updating</a>
their app to meet the tablet guidelines lead to an 83% jump in tablet installs: </p>
<p>“We took this as an opportunity to think about how we were going to approach
Android tablets differently from a user experience perspective. The guidelines
were a helpful resource, and with the extra screen real estate tablets afford,
users have the opportunity to see all of their data in context and drill down
on more items. All of this is accomplished using a single APK on Play, even though
the phone and tablet versions each capture completely different use cases for us.”</p>
<p>“In the month after updating, we saw our tablet installs on Google Play jump 83%,
and the Nexus 7 is now the most popular Android device amongst our users. For us,
designing for tablets was an investment that has really paid off.”</p>
<p>The team also came out with a number of other goodies &mdash; including a new set of
widgets and richer notifications, and more ways to provide an immersive experience
for their users.</p>
</div>
<div style="clear:both;margin-top:30px;width:auto;">
<img src="{@docRoot}images/distribute/rememberthemilk.png">
<div style="width:600px;margin-top:0px;padding:0 90px;">
<p class="image-caption"><span style="font-weight:500;">Tablet redesign led to lift
in installs</span>: Following the redesign of the Android app, in part to meet the tablet
design criteria, Remember The Milk saw an 83% increase in tablet installs.</p>
</div>
</div>
</div> <!-- END STORY -->
<div style="margin-bottom:2em;" id="mint"><!-- START STORY -->
<h3>Mint: More screen real estate = more engagement</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh5.ggpht.com/0xAIZJ1uE05b4RHNHgBBTIH6nRdPTY660T104xY7O2GbHXwab6YVmpU5yYg8yacfBg=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="http://play.google.com/store/apps/details?id=com.mint">Mint.com Personal Finance</a> by Intuit Inc.</li>
<li>Financial management app targeting 7- to 10-inch tablets and phones</li>
</ul>
<h5>Tablet Results</h5>
<ul>
<li>Able to offer richer UI features</li>
<li>Much higher user engagement</li>
<li>Longer sessions &mdash; more Android tablet users have sessions longer than 5 minutes</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="http://play.google.com/store/apps/details?id=com.mint">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p style="margin-top:0;margin-bottom:12px;">When Intuit was thinking about
expanding their Mint mobile offering to include a version optimized for Android
tablets, they knew that taking the layout that worked for phones and simply
showing an enlarged version wouldn’t take full advantage of the opportunities
that tablets afford.</p>
<p>“We knew we had a lot more real estate, and we wanted to provide a more
immersive experience for our users” said Ken Sun, Intuit Group Product Manager
at Mint.</p>
<p>Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number
of features to Android tablets that aren’t available for phones, including a
more visual presentation of personal financial data.</p>
<p>“Whereas our app for phones is used throughout the day for quick sessions,
we’ve seen a larger percentage of our tablet usage happen in the evening, for
much longer sessions,” said Sun. “People are doing a lot more than just checking
their spending. They’re looking at historical trends, re-categorizing
transactions, analyzing the data and setting financial goals for the future
&mdash; digging much deeper and being more thoughtful. One example is how much
users are interacting with their own budgets in the tablet app. Customer budget
operations (view, edit, drill-down, etc.) are 7x higher on Android tablets than
they are on phones.”</p>
<p>Fifty percent more Android tablet users have Mint sessions of 5 minutes or
longer than they do on phones. “We’ve found that phone usage is indicative of a
customer’s regular financial check-in, while tablet usage points towards more
analysis and interaction with that customer’s personal financial data. This is
the sort of immersive engagement experience we were looking for; the tablet and
phone apps serve as great complements to each other."</p>
</div>
<div style="clear:both;margin-top:40px;width:auto;">
<img src="{@docRoot}images/distribute/mint.png">
<div style="width:600px;margin-top:0px;padding:0 90px;">
<p class="image-caption"><span style="font-weight:500;">Making the most of tablet screens</span>: Mint used the extra screen area on tablets to offer quick access to additional tools and information.</p>
</div>
</div>
</div> <!-- END STORY -->
<div style="margin:3em auto"><!-- START STORY -->
<h3>TinyCo: Monetization opportunities abound on tablets</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 30px 20px;" src=
"https://lh6.ggpht.com/QTy7lOGRTS58NW4XEeym2sxpWKDmRNod_n3kBrHlqTRIyzIv2gkw8DfwiR4GIAdxiHw=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="http://play.google.com/store/apps/details?id=com.tinyco.village">Tiny Village</a> by TinyCo</li>
<li>Game targeting 7- to 10-inch tablets and phones</li>
</ul>
<h5>Tablet Results</h5>
<ul>
<li>35% higher average revenue per paying user (ARPPU)</li>
<li>Consistent increase in user retention</li>
<li>3x increase in downloads to Android tablets in the last 6 months</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="http://play.google.com/store/apps/details?id=com.tinyco.village">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p style="margin-top:0;margin-bottom:12px;">
<p>Over a year ago, app developer TinyCo, makers of a suite of games such as
Tiny Monsters, decided to prioritize launching across multiple platforms
effectively. They chose Android as one of their primary launch platforms because
of its large installed base and global reach. They also knew that the growing
base of Android tablet users represented a huge opportunity.</p>
<p>Tiny Village was their first title to take advantage of the strategy, and
it proved to be a winning one &mdash; especially in terms of Android
tablets.</p>
<p> “With continued optimization of the gameplay experience and a genuine
commitment to our Android offering through our Griffin engine, all of our
metrics started to rise,” said Rajeev Nagpal, Head of Product at TinyCo. In
fact, they’ve seen Android tablet downloads more than triple in the last six
months.</p>
<p>One of the first things they noticed about usage of Tiny Village on
tablets was an increase in average revenue per paying user (ARPPU)&mdash;about 35%
higher than on smaller-screen devices such as phones. Additionally, average
revenue per user ARPU is now about 35% higher as well. “The game is just much
more immersive on tablet.”</p>
<p>In addition to an increase in monetization metrics, they’ve also seen a
consistent increase in retention over other platforms. “These are really
important metrics for games &mdash; if you can get users to both stay around
longer and spend more while they’re there, you have a recipe for success.”</p>
</div>
<div style="clear:both;margin-top:40px;width:auto;">
<img src="{@docRoot}images/distribute/tinyvillage.png">
<div style="width:600px;margin-top:0px;padding:0 90px;">
<p class="image-caption"><span style="font-weight:500;">More monetization
on tablets</span>: On Android tablets TinyCo has seen higher ARPPU and user
retention than on phones.</p>
</div>
</div>
</div> <!-- END STORY -->
<div style="margin-bottom:2em;"><!-- START STORY -->
<h3>Instapaper: Riding the growing wave of Android tablets</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh3.ggpht.com/30KKcrIFO8V_wRfhnHaI9l0CLH_orIVFE7Xywtr9TBxAf0hi2BaZkKyBOs63Yfavpg=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="http://play.google.com/store/apps/details?id=com.instapaper.android">Instapaper</a> by Mobelux</li>
<li>Content-browsing utility that targets 7- to 10-inch tablets and phones</li>
</ul>
<h5>Tablet Results</h5>
<ul>
<li>Tablets are now 50% of the app's installed base.</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="http://play.google.com/store/apps/details?id=com.instapaper.android">
<img alt="Android app on Google Play"
src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p style="margin-top:0;margin-bottom:12px;">Instapaper for Android is an app
for saving web content to read later. Developer Mobelux decided that creating a
great UI for Android tablet users would be an essential part of their initial launch
plan.</p>
<p>The app launched at the beginning of the summer of 2012, just in time to
take advantage of a new tide of Android tablets, including the <span
style="white-space:nowrap;">Nexus 7</span> tablet. The app has since seen huge
popularity among tablet users, in particular, on Nexus 7. On the day that
pre-orders of Nexus 7 began arriving, Mobelux saw a 600% jump in downloads of
its app on Google Play.</p>
<p>“We saw a promising new set of Android tablets about to hit the market
and wanted to position ourselves to be ready for them” said Jeff Rock of
Mobelux. “It was a market that others were hesitant to explore, but the decision
to prioritize tablets has paid off very well for us.”</p>
<p>Since that initial 600% jump in downloads, Instapaper for Android has
continued to see a successful run on Android tablets. In fact, Android tablets
now represent about 50% of their installed base. “With more and more Android
tablets coming online, we’re excited to see how our investment in Android
tablets continues to pay off.”</p>
</div>
<div style="clear:both;margin-top:40px;width:auto;">
<img src="{@docRoot}images/distribute/instapaper.png">
<div style="width:600px;margin-top:0px;padding:0 90px;">
<p class="image-caption"><span style="font-weight:500;">Popular with
tablet users</span>: A great tablet UI and browsing convenience make Instapaper
popular with Android tablet users.</p>
</div>
</div>
</div> <!-- END STORY -->

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