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eoc change: Add developer stories for localization.

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Change-Id: Ia89bddf9d57674272dbcef98a140b557e520e8be
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Dirk Dougherty
2013-11-06 14:33:01 -08:00
parent 347b6fc9e3
commit d296e25a32
8 changed files with 359 additions and 23 deletions
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1
docs/html/distribute/distribute_toc.cs
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@@ -81,6 +81,7 @@
<ul>
<li><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/tablets.html">Tablet Stories</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/games.html">Game Stories</a></li>
<li><a href="<?cs var:toroot ?>distribute/googleplay/spotlight/localization.html">Localization Stories</a></li>
</ul>
</li>

24
docs/html/distribute/googleplay/publish/localizing.jd
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@@ -372,24 +372,24 @@ properly.</p>
<p>After the translations are merged back into your app, start <a
href="#testing">testing the localized app</a>.</p>
<h4 id="gp-trans">Purchase professional translations through Google Play
<br />App Translation Service</h4>
<div class="sidebox-wrapper">
<div class="sidebox">
<h2>Join the translation pilot</h2>
<p>Google Play is offering translation services as part of a pilot
program. If you're interested, sign up on the APK page in your
Developer Console.</p>
<h2>App Translations in Google Play</h2>
<p>If you join, also try the <a
<p>Hear from developers who have used the Google Play App Translation Service in <a
href="{@docRoot}distribute/googleplay/spotlight/localization.html">Developer
Stories: Localization in Google Play</a>.</p>
<p>To make it easy to export your app's strings and import
the finished translations into your project, try the <a
href="{@docRoot}sdk/installing/installing-adt.html#tmgr">
ADT Translation Manager Plugin</a>, which makes it easy to upload
your strings to the Developer Console and download translations
right into your project. </div>
ADT Translation Manager Plugin</a>.</div>
</div>
<h4 id="gp-trans">Purchase professional translations through the
Developer Console</h4>
<p>Google Play can help you quickly find and purchase translations of your app.
<p>Google Play App Translation Service can help you quickly find and purchase translations of your app.
In the Developer Console, you can browse a list of third-party vendors who are
pre-qualified by Google to offer high-quality translation at competitive prices.
You can upload the strings you want translated, select the languages you want to

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docs/html/distribute/googleplay/spotlight/localization.jd Normal file
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@@ -0,0 +1,328 @@
page.title=Developer Stories: Localization in Google Play
walkthru=0
header.hide=0
@jd:body
<p>
As you build your app and distribute it across the world through Google Play,
localization becomes an increasingly important tool to reach more users.
Localization involves a <a href=
"{@docRoot}distribute/googleplay/publish/localizing.html">variety of tasks</a>, but
most important is creating quality translations of your app's UI strings and
marketing materials.
</p>
<p>
Managing the translation process across multiple languages can be a
challenge, especially if you need to locate translators on your own. That’s
why Google Play offers the App Translation Service right from the Developer
Console. It's a single place where you can go to source professional
translators, get cost estimates, and then send your strings and other
materials for translation.
</p>
<p>
Here are some stories from developers who have used Google Play's App Translation
Service to localize their apps and the results they've seen as they've
expand their offerings beyond a single language.
</p>
<!-- START STORY -->
<div style="margin-bottom:2em;padding-top:10px;" id="zombieragdoll">
<h3 style="line-height:1.25em">Zombie Ragdoll: Improved user engagement<br /> with localized versions</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh4.ggpht.com/m-Ew8c8C_nGctbP6PSPGOaVNnGFryReOE2yHXJ9Z6Prk1nsDyx5w5TmWfg-P5N3HypA=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">Zombie Ragdoll</a></li>
<li>A fun zombie-based physics game</li>
</ul>
<h5>Localization Results</h5>
<ul>
<li>Increased engagement because of appeal of the localized version</li>
<li>80% of installs came from users of non-English languages</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">
<img alt="Android app on Google Play"
src="//developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p>
The 2013 Google I/O talks about <a href=
"https://developers.google.com/events/io/sessions/326345917">Building Android
Apps for a Global Audience</a> and <a href=
"https://developers.google.com/events/io/sessions/326455375">What’s New for
Developers in Google Play</a> inspired developers at RV AppStudios to go global
from very beginning for their new game, Zombie Ragdoll. They launched Zombie
Ragdoll in August 2013, localized into 20 languages.
</p>
<p>
They quickly saw the impact of their decision to ship simultaneously in
multiple languages through increased non-English installs and improved
engagement with users worldwide. In addition, they started getting
significant usage in countries where their apps had not been as popular
before. They are seeing great traction in countries like Vietnam, Russia,
Philippines and Thailand.
</p>
<p>
Vivek Dave, founder of RV AppStudios, credits the success of Zombie Ragdoll
to localization:
</p>
<p>
"The value of localization is clear, it helps discoverability and helps
connect with the users in other countries. So when the localization
opportunity arose, we immediately jumped on it. Android is worldwide, and we
would be severely limiting ourselves if we focused on English as the only
language.
</p>
<p>
"The App Translation Service offered in the Google Play Developer Console is
extremely easy to use and the pricing is very attractive. Developers with
limited localization experience can easily create, upload, and translate
their app."
</p>
<p>
RV AppStudios not only localizes the text within the game, but also localizes
the game assets to a specific country/culture. Dave says, “Users want a
personalized experience, and by offering a localized game with translation of
text and graphic assets, we believe users will connect at a much deeper level
with the game.”
</p>
<div style="margin-top:8px;float:left;margin-right:24px;">
<img src="{@docRoot}images/distribute/zombie-ragdoll-n5-land.jpg" style="width:470px;">
</div>
<div style="margin-top:128px;">
<p class="img-caption"><strong>Hindi version of Zombie Ragdoll</strong>:
Localized screenshots and videos in the app's Google Play listing go a
long way toward increasing the number of installs.</p>
</div>
</div>
</div> <!-- END STORY -->
<!-- START STORY -->
<div style="margin-bottom:2em;padding-top:18px;clear:both;" id="sayhichat">
<h3>SayHi Chat: Install growth and user engagement<br />
from professional translations</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh5.ggpht.com/qiL6CF1Hktz618T3mbGrxvm_OoeheQ78FgG7zr90C2MCRiz4IDQsbKuHT4xQGiWEU8o=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">SayHi Chat,
Love, Meet, Dating</a></li>
<li>A social app to help you find people nearby</li>
</ul>
<h5>Localization Results</h5>
<ul>
<li>120% growth in language installs for new languages added</li>
<li>~20% increase in revenue and ~50% increase in User Reviews in the new
languages</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">
<img alt="Android app on Google Play"
src="//developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p>
The SayHi Chat app started out only in Japanese, Chinese and English. It soon
became one of the most popular apps in Japan, Hong Kong, and Taiwan. The
SayHi team realized it was time to launch in more languages, as the language
barrier was restricting how fast SayHi could grow globally. </p>
<p>Yan Shi, senior
developer at SayHi, says: "We checked Google Analytics for our DAU and user
growth numbers in each country, we also looked at total Android and iOS users
in those markets before finalizing our next set of languages.
</p>
<div style="margin-top:8px;float:left;width:270px;">
<img src="{@docRoot}images/distribute/hichat-n5-port.jpg" style="width:240px;margin-right:48px;">
</div>
<p>
SayHi used the App Translation Service to launch in 13 additional languages
in August 2013 and immediately saw 120% increase in install rates. In
addition, they are seeing their app ranked in Top 10 apps in countries like
Poland and Italy.
</p>
<p>Notably, they saw steady growth in Spain after replacing their previous
non-professional Spanish translation with a professional one produced through
the App Translation Service.</p>
<p>
Yan Shi adds, “The App Translation Service is really easy to use and
the completion time for translation requests is very good.”
</p>
<div style="width:600px;margin-top:98px;padding:0;">
<p class="img-caption"><strong>Arabic version of SayHi Chat</strong>:
User engagement increased significantly with
the localized version.</p>
</div>
</div>
</div> <!-- END STORY -->
<div style="margin-bottom:2em;clear:both;padding-top:18px;" id="g4a"><!-- START STORY -->
<h3 style="line-spacing:1.25em;">G4A Indian Rummy: Benefitting from ease-of-use and<br /> fast turnaround time</h3>
<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
-moz-border-radius: 5px;
border-radius: 5px height:78px;
width: 78px;
float: left;
margin: 12px 20px 9px 20px;" src=
"https://lh4.ggpht.com/IxSyQgO0LWzPRoLfCrER06-0kr6aMAa2azF7eNYB30EBZAGOLYJUZulknPockbTlDYU=w124">
<div style="list-style: none;height:100%;
float: right;
border-top: 1px solid #9C0;
width: 220px;
margin: 4px 20px;padding: .5em;">
<h5>About the app</h5>
<ul>
<li><a href="https://play.google.com/store/apps/details?id=org.games4all.android.games.indianrummy.prod">G4A Indian Rummy</a></li>
<li>A card game in which the players try to form sets and sequences of cards</li>
</ul>
<h5>Localization Results</h5>
<ul>
<li>Double the number of users in French and German languages</li>
<li>300% increase in user engagement with localized version</li>
</ul>
<div style="padding:.5em 0 0 1em;">
<a href="https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">
<img alt="Android app on Google Play"
src="//developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
</a>
</div>
</div>
<div style="line-height:1.4em;">
<p>
Games4All (G4A) is the developer of Indian Rummy and a variety of games that
they distribute broadly to users around the world. After noticing that
certain apps had become especially popular in specific countries, they
decided to localize those apps. Initially they used a local agency to do
the translation and got great results &mdash; the number of users in
that language increased tremendously when they released the localized
version.
</p>
<p>
Building on that success, G4A expanded their localization goals but
found that translation quality varied across their vendors and costs limited the
language/game combinations they could try. That's when G4A decided to try the
App Translation Service.
</p>
<p>
Founder Pieter Olivier says, "When we heard that the App Translation
Service was available in the Developer Console, we jumped at the opportunity.
We've now been using the App Translation Service for several months and found
that the cost per translation is much lower than with local companies and the
process is much easier."
</p>
<p>So far, G4A has translated the game Indian Rummy into five languages through
the App Translation Service.</p>
<p>
Olivier continues, "The first thing we did was convert all of our texts into
the strings.xml format. After that using the service was extremely easy and
straightforward. In contrast, our previous experiences with translation
agencies were much more difficult: files often required extensive conversion
operations to make them usable, and turnaround times varied wildly.
</p>
<p>
"With the App Translation Service, the turnaround time is usually measured in
days instead of weeks that we were used to with traditional translation
agencies."
</p>
<div style="margin-top:14px;float:left;margin-right:24px;">
<img src="{@docRoot}images/distribute/indian-rummy-n4-land.jpg" style="width:470px;">
</div>
<div style="margin-top:158px;">
<p class="img-caption"><strong>Dutch
version of Indian Rummy</strong>: Making slight changes to games rules based on
local nuances was key to success of the game.</p>
</div>
</div>
</div> <!-- END STORY -->

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docs/html/guide/topics/resources/localization.jd
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@@ -19,7 +19,7 @@ parent.link=index.html
<ol>
<li><a href="#resource-switching">Overview: Resource-Switching in Android</a></li>
<li><a href="#using-framework">Using Resources for Localization</a></li>
<li><a href="#strategies">Localization Strategies</a></li>
<li><a href="#strategies">Localization Tips</a></li>
<li><a href="#testing">Testing Localized Applications</a></li>
</ol>
@@ -304,7 +304,13 @@ Alternative Resources</a>.</p>
For more about this, see <a
href="{@docRoot}guide/topics/resources/accessing-resources.html">Accessing Resources</a>.</p>
<h2 id="strategies">Localization Strategies</h2>
<h2 id="checklist">Localization Checklist</h2>
<p>For a complete overview of the process of localizing and distributing an Android application,
see the <a href="{@docRoot}distribute/googleplay/publish/localizing.html">Localization
Checklist</a> document.</p>
<h2 id="strategies">Localization Tips</h2>
<h4 id="failing2">Design your application to work in any locale</h4>
@@ -478,6 +484,4 @@ the new locale. </p>
portrait orientation and see if the application will run.
<h2 id="checklist">Localization Checklist</h2>
<p>For an overview of the process of localizing an Android application, see the <a href="{@docRoot}distribute/googleplay/publish/localizing.html">Localization Checklist</a>.</p>

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docs/html/sdk/installing/installing-adt.jd
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@@ -74,12 +74,14 @@ To get these packages for your SDK, continue to
<div class="sidebox-wrapper">
<div class="sidebox">
<h2>Join the translation pilot</h2>
<p>Google Play is offering <a
href="{@docRoot}distribute/googleplay/publish/localizing.html#gp-trans">
translation services</a> as part of a pilot program. If you are interested,
sign up for the pilot program on the APK page in your Developer Console.</p>
</div></div>
<h2>App Translations in Google Play</h2>
<p>Google Play <a href="{@docRoot}distribute/googleplay/publish/localizing.html#gp-trans">App
Translation Service</a> is available in the Developer Console to help you
localize your app for a global user base. You can browse qualified vendors, get
estimates, upload strings for translation, and then import the translations directly
into your app.</p>
</div>
</div>
<p>ADT Translation Manager Plugin is an Android SDK Tools plugin that helps
you work with strings that you are localizing. It's designed to work
@@ -97,7 +99,8 @@ the correct locations under <code>res/values</code>, so that
localization works instantly.</p>
<p>For more information about translation services in Google Play, see <a
href="{@docRoot}distribute/googleplay/publish/localizing.html#gp-trans">Purchase professional translations through the Developer Console</a>.</p>
href="{@docRoot}distribute/googleplay/publish/localizing.html#gp-trans">Purchase
professional translations through the Developer Console</a>.</p>
<p>To install the ADT Translation Manager Plugin follow these steps:</p>