From cd579c57bb7bce23736216905dc2c0a349bf4246 Mon Sep 17 00:00:00 2001
From: Scott Main
When referring to the mobile experience, use "Google Play" unless the text is clearly instructional for the user. For example, a marketing headline might read "Download our -games on Google Play™," but instructional text woud read "Download our games using the Google +games on Google Play™," but instructional text would read "Download our games using the Google Play™ Store app."
Any use of the Google Play name or icon needs to include this @@ -117,8 +117,9 @@ Play™ Store app."
You may use the Google Play Store icon, but you may not modify it.
-When labeling or referring to the icon, the name can be either the full app -name, Google Play Store, or the app display name, Play Store.
+As mentioned above, when referring to the Google Play Store app in copy, use the full name: +"Google Play Store." However, when labelling the Google Play Store icon directly, it's OK to use +"Play Store" without "Google" (which is how the icon is labelled on a device).