+
++ Link your Google Play Developer Console with Google Analytics to learn much + more about how users interact with your app — before and after they + download it. +
+ ++ Start by discovering how many people visit your Google Play listing page, + where they come from, and how many go on to install your app. Once the app is + launched, use Google Analytics to see which of your features are most + popular, where power users spend their time, who tends to make in-app + purchases, and more. +
+ ++ Google Analytics delivers the numbers in real time, so you can act fast to + update your landing page and your app. Learn more. +
+ ++ If you have a Google Analytics account already, linking it to Google Play + takes just a few moments. You can also link your Google Analytics account to + Admob to start gaining more user insights to improve your in-app marketing. +
+ +- Use deep links to bring your users into your apps from social posts or - search. + Use deep links to bring your users into your apps from social posts, + search, or ads.
+Another way to bring users back to your apps is to apply for app indexing.
@@ -60,11 +65,29 @@ page.image=/images/gp-listing-4.jpg content. -
+
+
+
+ Ads can remind users about the apps they already have. +
+ ++ As with deep links from Google's organic search results, AdWords deep links + send users directly to the relevant pages in apps they already have on their + mobile device. A mobile search for "flights to London," for instance, could + take a user straight to the London page in a travel app. Learn more. +
+ +- In-app advertising offers a quick and easy way to incorporate a monetization - option into both your freemium, premium, and subscription apps.
+ "{@docRoot}distribute/monetize/subscriptions.html">subscription apps. + AdMob and the Google Mobile Ads SDK let you add advertising to your apps with + just a few lines of code. + - + +Start by linking your AdMob and Google + Analytics accounts to get better insights and more earning power: for + instance, AdMob can promote in-app purchases to the people who buy them most + often, while showing income-generating ads to those less likely to buy right + now. +
+ ++ Using AdMob - and the Google - Mobile Ads SDK included in Google Play Services, you’re able to add - advertising into your apps, with just a few lines of code. + and the Google Mobile Ads + SDK included in Google Play Services, you’re able to add advertising into + your apps, with just a few lines of code.
@@ -30,36 +45,33 @@ page.image=/distribute/images/advertising.png
- Placement within your apps — Well placed ads will - optimize your revenue by making it more likely that users will ‘click - through’. Poorly placed ads can result in low click-through rates, and in - the worse cases poor rating and users rapidly abandoning your apps. You - can get advice on how to best place ads from the developer training on - using - ads. + Placement within your apps — Well-placed ads make + it more likely that users will click through and convert. Poorly-placed + ads lead to lower click-through rates, and even poor ratings and users + abandoning your apps. Our developer training + on using ads shows some of the best ways to place ads.
Ad formats — Every app offers a different type of - experience for users, so it’s important to consider the format of ads - you’re using to ensure it’s compatible with the experience. While banner - ads may work well for a flashlight utility app, an immersive gaming app - may benefit more from a video interstitial. Mismatched ad formats may - negatively affect your users’ experience and ad revenue, so try to select - formats that fit well with the content and flow of your apps. + experience for users, so it’s important that your ad formats match that + experience. While banner ads may work well for a flashlight utility app, + an immersive gaming app may benefit more from a video interstitial. + Mismatched ad formats can make users unhappy and leave money on the + table.
- Maximizing your performance — Ensure you’re optimizing
- your advertising revenue by maximizing your CPMs and fill rate.
- Often ad providers will cite very high CPMs but will have a low fill rate
- that can severely decrease your effective CPM, so look at both of these
- figures. Also consider using a Maximizing your performance — Make sure you’re
+ optimizing your advertising revenue by maximizing your CPMs and fill
+ rate. Ad providers often cite their very high CPMs but don't mention low
+ fill rates that can severely decrease your effective CPM. Be sure to look
+ at both of these figures. Consider using a
mediation solution if you’d like to use multiple ad providers in your
apps. Look for solutions that offer yield management or
- Exercising control options — A variety of ads promoting a
- broad selection of other services or apps may show up within you apps.
- Depending on your goals and the type of experience you want to provide
- your users, it may make sense to Exercising control options — A variety of ads may
+ show up within your app. It may make sense to
- block certain advertisements from appearing. Some developers don’t
- want apps in a similar category showing to their users, but some don’t
- mind.
+ block
- Cross promoting your other apps — Ads can be used for - more than just earning revenue. Consider using Cross promoting your other apps — Ads can do more + than earn revenue. Consider running - house ads within your apps to create awareness and promote your - entire portfolio of apps. When launching new apps, an easy way to quickly - attract users is to promote directly to your existing customers. + house ads within your apps to promote other apps in your portfolio. + When you launch a new app, this kind of promotion is a free and easy way + to attract new users quickly.
+ Don't forget that paid channels like AdWords and YouTube can help you cast a + wider net by reaching targeted audiences outside the app ecosystem. They're a + great way to find new users at a price that you control. Learn more. +
+ ++ To start monetizing with ads, sign up for AdMob and integrate the Google + Mobile Ads SDK into your apps. If you also need to manage direct deals with + advertisers, consider using DoubleClick for Publishers Small Business. +
+ +To start monetizing with ads sign up for AdMob and integrate diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd index 77ef609e588fe..a810f3675cf36 100644 --- a/docs/html/distribute/users/index.jd +++ b/docs/html/distribute/users/index.jd @@ -14,8 +14,8 @@ nonavpage=true
+ AdMob is Google's advertising platform for mobile apps. You can use it to + monetize your app and promote your apps, and you can link your Google + Analytics account to AdMob so you can analyze your apps — all in one + place. +
+ ++ AdMob is the largest mobile ad + app network. But you get more than just massive scale: AdMob will soon help + you find the right users in related apps. If your app is for bicycling, AdMob + can promote your app on other fitness and cycling-related apps worldwide. + + Sign up for AdMob. +
+ ++ AdMob also offers new solutions to help you achieve app-related goals such as + downloads, re-engagement and in-app purchases using Google search and the + Google Display Network. These solutions include streamlined campaign creation + flows and tools to track performance across the entire app lifecycle. + Learn + More. +
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