docs: Updated layout and timestamps of developer stories.

The developer stories for Aftenposten, El Mundo, Segundamano, Tapps,
and Upbeat Games now appear closer to the beginning/top of a section
on the newly-formatted "latest" page.

Also, Tapps and Upbeat Games now appear within the "games" section,
not the "apps" section. The Glu case study also appears within the
"games" section; it was incorrectly appearing under the root
"stories" directory before.

Finally, removed a duplicate case study describing Dots increasing
installs using Store Listing Experiments.

Bug: 29240693
Change-Id: Ieec3afd2f56320da00ee4b97d8cd8de8253784dd
This commit is contained in:
Kevin Hufnagle
2016-07-18 21:18:26 -07:00
parent 3d1cd9d2da
commit 997ccdc071
9 changed files with 41 additions and 88 deletions

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@@ -479,6 +479,14 @@ redirects:
to: /distribute/stories/index.html to: /distribute/stories/index.html
- from: /distribute/stories/tablets.html - from: /distribute/stories/tablets.html
to: /distribute/stories/index.html to: /distribute/stories/index.html
- from: /distribute/stories/glu-dh.html
to: /distribute/stories/games/glu-dh.html
- from: /distribute/stories/apps/tapps.html
to: /distribute/stories/games/tapps.html
- from: /distribute/stories/apps/upbeat-games.html
to: /distribute/stories/games/upbeat-games.html
- from: /distribute/stories/games/two-dots.html
to: /distribute/stories/games/dots.html
- from: /distribute/googleplay/edu/index.html - from: /distribute/googleplay/edu/index.html
to: /distribute/googleplay/edu/about.html to: /distribute/googleplay/edu/about.html
- from: /distribute/googleplay/edu/contact.html - from: /distribute/googleplay/edu/contact.html

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@@ -2,7 +2,7 @@ page.title=Aftenposten Improves Retention by Allowing Readers to Customize Notif
page.metaDescription=Aftenposten upgraded their app and improved user retention. page.metaDescription=Aftenposten upgraded their app and improved user retention.
page.tags="developerstory", "apps", "googleplay" page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/aftenposten.png page.image=images/cards/distribute/stories/aftenposten.png
page.timestamp=1468270114 page.timestamp=1468901834
@jd:body @jd:body

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@@ -2,7 +2,7 @@ page.title=El Mundo Improves User Ratings and Engagement with Material Design
page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience. page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience.
page.tags="developerstory", "apps", "googleplay" page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/el-mundo.png page.image=images/cards/distribute/stories/el-mundo.png
page.timestamp=1468270112 page.timestamp=1468901833
@jd:body @jd:body

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@@ -2,7 +2,7 @@ page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth
page.metaDescription=Segundamano developed Android app to increase potential for growth. page.metaDescription=Segundamano developed Android app to increase potential for growth.
page.tags="developerstory", "apps", "googleplay" page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/segundamano.png page.image=images/cards/distribute/stories/segundamano.png
page.timestamp=1468270110 page.timestamp=1468901832
@jd:body @jd:body

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@@ -1,8 +1,8 @@
page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments
page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results. page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results.
page.tags="developerstory", "apps", "googleplay" page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/tapps.png page.image=images/cards/distribute/stories/tapps.png
page.timestamp=1468270108 page.timestamp=1468901831
@jd:body @jd:body

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@@ -1,77 +0,0 @@
page.title=Two Dots increased installs by 7 percent using Store Listing Experiments
page.metaDescription=Two Dots, the sequel to the popular game Dots, is a free-to-play puzzle game launched by Playdots, Inc. Playdots decided to use Store Listing Experiments to see if adding a call to action in the games’ store listing short descriptions had an impact on installs.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/two-dots.png
page.timestamp=1456431511
@jd:body
<h3>Background</h3>
<div class="figure" style="width:113px">
<img src="{@docRoot}images/distribute/stories/two-dots-icon.png"
height="113" />
</div>
<p>
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.weplaydots.twodotsandroid&hl=en">
Two Dots</a>, the sequel to the popular game
<a class="external-link"
href="https://play.google.com/store/apps/details?id=com.nerdyoctopus.gamedots&hl=en">
Dots</a>, is a free-to-play puzzle game launched by Playdots, Inc. in May
2014. Since launch it has gained over 30 million downloads, seen over five
billion games played, and achieved 15 times the revenue of the original Dots
game within a year. Dots decided to use
<a class="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> to see if adding a call to action in the games'
store listing short descriptions had an impact on installs.
</p>
<h3>What they did</h3>
<p>
Dots used localized store listing experiments in the Google Play Developer
Console to test both games’ short descriptions. They compared the games’
current descriptions — the control, with no call to action — against variant
descriptions, targeting half of their traffic with the variant descriptions.
</p>
<h3>Results</h3>
<p>
The results showed that the addition of a call to action in the short
description had a positive impact on installs.
</p>
<img
src="{@docRoot}images/distribute/stories/two-dots-screenshot.png"
srcset=
"{@docRoot}images/distribute/stories/two-dots-screenshot.png 1x
{@docRoot}images/distribute/stories/two-dots-screenshot_2x.png 2x">
<p class="img-caption">
Beautifully designed achievements badges encourage unlock
</p>
<p>
In Dots, the conversion rate increased by 2 percent with a simple call to
action in the variant text. In Two Dots, where a call to action was combined
with messaging that the game is the “best puzzle game on Android”, conversion
rates increased by 7 percent compared to the control description.
</p>
<h3>Get started</h3>
<p>
Learn how to run
<a clas="external-link"
href="https://support.google.com/googleplay/android-developer/answer/6227309">
Store Listing Experiments</a> and read our best practices for
<a href="https://developer.android.com/distribute/users/experiments.html">
running successful experiments</a>.
</p>

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@@ -1,8 +1,8 @@
page.title=Witch Puzzle Achieves 98% of International Installs on Android page.title=Witch Puzzle Achieves 98% of International Installs on Android
page.metaDescription=Witch Puzzle localized their app into 12 languages. page.metaDescription=Witch Puzzle localized their app into 12 languages.
page.tags="developerstory", "apps", "googleplay" page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/witch-puzzle.png page.image=images/cards/distribute/stories/witch-puzzle.png
page.timestamp=1468270106 page.timestamp=1468901832
@jd:body @jd:body

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@@ -19,21 +19,43 @@ page.metaDescription=Android developers, their apps, and their successes with An
<section class="dac-section dac-small" id="latest-apps"><div class="wrap"> <section class="dac-section dac-small" id="latest-apps"><div class="wrap">
<h2 class="norule">Latest from apps</h2> <h2 class="norule">Latest from apps</h2>
<h3 class="norule">Videos</h3>
<div class="resource-widget resource-flow-layout col-16" <div class="resource-widget resource-flow-layout col-16"
data-query="type:distribute+tag:developerstory+tag:apps, type:youtube+tag:developerstory+tag:apps" data-query="type:youtube+tag:developerstory+tag:apps"
data-sortOrder="-timestamp" data-sortOrder="-timestamp"
data-cardSizes="6x6" data-cardSizes="6x6"
data-items-per-page="15" data-items-per-page="15"
data-initial-results="9"></div> data-initial-results="6"></div>
<h3 class="norule">Articles</h3>
<div class="resource-widget resource-flow-layout col-16"
data-query="type:distribute+tag:developerstory+tag:apps"
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
</div></section> </div></section>
<section class="dac-section dac-small" id="latest-games"><div class="wrap"> <section class="dac-section dac-small" id="latest-games"><div class="wrap">
<h2 class="norule">Latest from games</h2> <h2 class="norule">Latest from games</h2>
<h3 class="norule">Videos</h3>
<div class="resource-widget resource-flow-layout col-16" <div class="resource-widget resource-flow-layout col-16"
data-query="type:distribute+tag:developerstory+tag:games,type:youtube+tag:developerstory+tag:games" data-query="type:youtube+tag:developerstory+tag:games"
data-sortOrder="-timestamp" data-sortOrder="-timestamp"
data-cardSizes="6x6" data-cardSizes="6x6"
data-items-per-page="15" data-items-per-page="15"
data-initial-results="9"></div> data-initial-results="6"></div>
<h3 class="norule">Articles</h3>
<div class="resource-widget resource-flow-layout col-16"
data-query="type:distribute+tag:developerstory+tag:games"
data-sortOrder="-timestamp"
data-cardSizes="6x6"
data-items-per-page="15"
data-initial-results="6"></div>
</div></section> </div></section>