docs: Add Android developer written case studies am: cf71b1fdc0

am: 27cfee86f9

Change-Id: I6fdcc1c2d70a1c993da4524294e6da208970d9c1

docs/html/distribute/stories/apps.jd

@@ -25,8 +25,7 @@ page.metaDescription=How app developers are making use of localization, tablet f
   <h2 class="norule">Articles</h2>
 
   <div class="resource-widget resource-flow-layout col-16"
-      data-query="type:distribute+tag:developerstory+tag:apps"
-      data-sortOrder="-timestamp"
+      data-query="collection:distribute/stories/apps/docs"
       data-cardSizes="6x6"
       data-items-per-page="15"
       data-initial-results="6"></div>

docs/html/distribute/stories/apps/condenast-shopping.jd

@@ -0,0 +1,76 @@
+page.title=Glamour.de Connects Offline and Online Shopping Experiences with Google Play Billing
+page.metaDescription=Condé Nast improves features on its Glamour app.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/glamour.png
+page.timestamp=null
+
+@jd:body
+
+
+<h3>Background</h3>
+
+<div class="figure">
+  <img src="{@docRoot}images/distribute/stories/glamour-icon.png" />
+</div>
+
+<p>
+  Glamour is one of the main
+  <a class="external-link"
+  href="https://play.google.com/store/apps/developer?id=Cond%C3%A9%20Nast%20Verlag%20GmbH&hl=en">
+  Cond&eacute; Nast</a> traditional brands. Every year, Glamour hosts a
+  successful shopping event called
+  <a class="external-link"
+  href="https://play.google.com/store/apps/details?id=de.glamour.android&e=-EnableAppDetailsPageRedesign">
+  <em>GLAMOUR Shopping-Week</em></a> in Germany, Austria, and Switzerland.
+  This event has always been print-focused, as readers received a shopping
+  card with the magazine to redeem discounts in selected shops, both offline
+  and online, for one week.
+</p>
+
+<p>
+  In March 2016, Glamour digitized this experience.
+</p>
+
+<h3>What they did</h3>
+
+<p>
+  To make the most of <em>GLAMOUR Shopping-Week</em>, Cond&eacute; Nast relaunched the
+  <a class="external-link"
+  href="https://play.google.com/store/apps/details?id=de.condenast.glamourde&e=-EnableAppDetailsPageRedesign">
+  GLAMOUR app</a> with a more appealing design and an improved user experience:
+<ul>
+  <li>The main features updated for the shopping week included a shop finder, online offers, and
+      a digital shopping card.</li>
+  <li>The current e-paper magazine was made available through the app and sold via Google Play
+      Billing.</li>
+  <li>They offered readers the in-app purchase of digital shopping cards and activation codes
+      through Google Play Billing. Readers can activate digital shopping cards via in-app
+      purchases or with the print shopping card activation code.</li>
+  <li>The online and offline shopping experience was also supported by online shopping discount
+      codes in the app or offline through the shop finder.</li>
+</ul>
+</p>
+
+<h3>Results</h3>
+
+<p>
+  The offline and online combination resulted in positive engagement both in terms of app
+  installs and sales:
+<ul>
+  <li>There were 130,000 new app downloads, and 100,000 users enabled location access to use
+      the shop finder.</li>
+  <li><strong>Sessions increased by 140%</strong> compared to previous weeks. Session length
+      doubled and <strong>the number of active users grew by five times</strong>.</li>
+  <li>12,000 in-app purchases were generated, increasing general e-paper sales by six times,
+      which resulted in <strong>an increase in total magazine circulation</strong>.</li>
+  <li>The digital shopping card was shown more than 200,000 times to redeem offers in shops.</li>
+</ul>
+</p>
+
+<h3>Get started</h3>
+
+<p>
+  Find out more about
+  <a href="https://developer.android.com/google/play/billing/billing_overview.html">
+  in-app purchases</a>.
+</p>

docs/html/distribute/stories/apps/economist-espresso.jd

@@ -0,0 +1,70 @@
+page.title=The Economist Espresso Increases Ratings by Launching Rating Requests
+page.metaDescription=The Economist improves ratings through user participation.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/economist-espresso.png
+page.timestamp=null
+
+@jd:body
+
+
+<h3>Background</h3>
+
+<div class="figure">
+  <img src="{@docRoot}images/distribute/stories/economist-espresso-icon.png" />
+</div>
+
+<p>
+  <a class="external-link" href="https://play.google.com/store/apps/details?id=uk.co.economist">
+  The Economist</a> launched the
+  <a class="external-link" href="https://play.google.com/store/apps/details?id=com.economist.darwin">
+  Espresso</a> app in November 2014. Espresso offers a morning briefing from the editors of The
+  Economist, six days a week. Delivered to readers’ mobile phones first thing in the morning, it
+  provides an overview of the global agenda for the coming day. It informs readers about what to
+  look out for in business, finance, and politics, and most importantly, what to make of it.
+</p>
+
+<p>
+  While the app received a lot of positive feedback from users on traditional customer support
+  channels, it received less feedback through direct app reviews. The Economist decided to run
+  tests to increase app reviews, resulting in improved ratings.
+
+<h3>What they did</h3>
+
+<p>
+  In April 2016, The Economist began testing to determine if asking for reviews would improve
+  user participation. They introduced rating requests into the app whereby users received a
+  notification asking them to rate the app while using it.
+</p>
+
+<p>
+  They prompted only users who had fully experienced the app, notifying those who had read more
+  than 25 articles after using it for more than a week. The prompt text was branded:
+  <em>Are you enjoying the Economist Espresso?</em> Upon clicking <em>yes</em>, the user was
+  taken to the Google Play store to review and rate the app.
+
+<h3>Results</h3>
+
+<p>
+  By capturing readers’ feedback in the Play store, The Economist was able to share the goodwill
+  and positive sentiment, <strong>further increasing its star rating and the number of app
+  installs</strong>.
+</p>
+
+<p>
+  After just one week following the launch of rating requests, The Espresso app's star rating
+  increased by 5%, with <strong>the average number of ratings received growing 40 times</strong>.
+</p>
+
+<h3>Get started</h3>
+
+<p>
+  Find out more about
+  <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/138230">
+  ratings and reviews</a>.
+</p>
+
+<p>
+  Get best practices for news publishers in
+  <a class="external-link" href="https://play.google.com/store/books/details/Google_Inc_The_News_Publisher_Playbook_for_Android?id=O7T3CwAAQBAJ&hl=en_GB&e=-EnableAppDetailsPageRedesign">
+  The News Publisher Playbook (for Android development)</a>.
+</p>

docs/html/distribute/stories/apps/expressen-sports.jd

@@ -0,0 +1,57 @@
+page.title=Expressen Sport App Improves Content Engagement with New Onboarding and Navigation
+page.metaDescription=Expressen enhances their Sport app.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/expressen-sport.png
+page.timestamp=null
+
+@jd:body
+
+
+<h3>Background</h3>
+
+<div class="figure">
+  <img src="{@docRoot}images/distribute/stories/expressen-icon.png" />
+</div>
+
+<p>
+  In January 2016,
+  <a class="external-link" href="https://play.google.com/store/apps/details?id=se.expressen.launcher&hl=en">
+  Expressen</a> launched a new sports app to reach sports enthusiasts directly
+  and to better optimize the app for sports content. They decided to analyze
+  users' behavior by looking at user paths in existing sports content,
+  combined with user research and testing various prototypes with real users.
+  They found that readers have different needs and preferences. For example,
+  some people like a specific sport, league, or player that others have no
+  interest in. Following these results, they integrated two main changes to
+  increase appeal to different types of readers.
+</p>
+
+<h3>What they did</h3>
+
+<p>
+  Expressen introduced a new onboarding flow that allows users to select the
+  type of push notifications they want to subscribe to. They also implemented
+  contextual navigation where the top header navigational links change,
+  showing the most relevant links to the reader at that moment in time. For
+  example, if you're reading about football, relevant links about that sport
+  are displayed.
+</p>
+
+<h3>Results</h3>
+
+<p>
+  After the new release of the app, <strong>results showed a higher opt-in
+  rate for push notifications in the Sport app (+16.9%)</strong> compared to
+  their main app, and content consumption increased +7% for page views and
+  +8.3% for video views.
+</p>
+
+<h3>Get started</h3>
+
+<p>
+  Learn more about the
+  <a href="https://developer.android.com/training/tv/playback/onboarding.html?hl=mk">
+  user onboarding flow</a> and find out how to
+  <a href="https://developer.android.com/design/patterns/navigation.html">
+  implement contextual navigation</a>.
+</p>

docs/html/distribute/stories/apps/lifesum-health.jd

@@ -0,0 +1,60 @@
+page.title=Lifesum Doubles Retention of Google Fit Users Following Integration on Android
+page.metaDescription=Lifesum integrates Google Fit into their app.
+page.tags="developerstory", "apps", "googleplay"
+page.image=images/cards/distribute/stories/lifesum.png
+page.timestamp=null
+
+@jd:body
+
+
+<h3>Background</h3>
+
+<div class="figure">
+  <img src="{@docRoot}images/distribute/stories/lifesum-icon.png" />
+</div>
+
+<p>
+  <a class="external-link" href="https://play.google.com/store/apps/details?id=com.sillens.shapeupclub">
+  Lifesum</a> is a health and fitness app from Sweden that was launched on Android in 2012.
+  Since then, the app has had more than five million installs on Android, and Lifesum collaborated
+  with Google for the launch of <a class="external-link" href="http://www.google.com/fit/">
+  Google Fit</a> in 2014. Google Fit soon became a key component of user activity outside the
+  app and has enabled Lifesum to scale partner integrations, accelerate development cycle, and
+  increase user satisfaction and engagement.
+</p>
+
+<h3>What they did</h3>
+
+<p>
+  Lifesum integrated Google Fit APIs to gather more insightful data, leading to a shift in
+  focus from simply gathering large amounts of user data to actual analysis of it. Google Fit has
+  also made direct integrations with partners much easier to scale and sometimes even
+  unnecessary, and has largely reduced app development time. Lifesum used findings from the
+  integration to launch their second app, <em>Movesum</em>, a step-counter app that imports steps
+  and calories and displays the information in a fun way. Thanks to the integration, the app was
+  developed in just two weeks.
+</p>
+
+<h3>Results</h3>
+
+<p>
+  Lifesum’s users now actively request integration with Google Fit, resulting in an improvement
+  in the app's ratings and reviews on the Google Play store. Engagement is also much higher for
+  Google Fit-connected users, whose <strong>retention rate is twice that of other Android
+  users</strong>. User retention on Android is 5-10% better than on other platforms.
+</p>
+
+<p>
+  Joakim Hammer, Android developer at Lifesum, says "Google Fit is our infrastructure for
+  integrating with other apps. It's great for the user as it increases the trustworthiness of the
+  data. Personally, it’s been a great experience leading the integration. The implementation was
+  fast and easy, and it has helped us with everything from product development and user
+  engagement, to partnerships."
+</p>
+
+<h3>Get started</h3>
+
+<p>
+  Find out more about <a class="external-link" href="https://developers.google.com/fit/">
+  The Google Fit SDK</a>.
+</p>

docs/html/distribute/stories/games.jd

@@ -25,8 +25,7 @@ page.metaDescription=How game studios are using Google Play game services to del
   <h2 class="norule">Articles</h2>
 
   <div class="resource-widget resource-flow-layout col-16"
-      data-query="type:distribute+tag:developerstory+tag:games"
-      data-sortOrder="-timestamp"
+      data-query="collection:distribute/stories/games/docs"
       data-cardSizes="6x6"
       data-items-per-page="15"
       data-initial-results="6"></div>

docs/html/distribute/stories/games/animoca-star-girl.jd

@@ -0,0 +1,89 @@
+page.title=Star Girl Increases In-App Purchases by 3.5X Through More Flexible Minimum Pricing on Google Play
+page.metaDescription=Star Girl Increases In-App Purchases by 3.5X.
+page.tags="developerstory", "games", "googleplay", "google play"
+page.image=images/cards/distribute/stories/animoca.jpg
+
+@jd:body
+
+<style type="text/css">
+  span.positive{
+    color:green;
+    font-size: 125%;
+    font-weight:bold;">
+  }
+  span.negative{
+    color:red;
+    font-size: 125%;
+    font-weight:bold;">
+  }
+</style>
+
+<h3>Background</h3>
+
+<div class="figure">
+  <img src="{@docRoot}images/distribute/stories/animoca-logo.png" />
+</div>
+
+<p>
+  <a class="external-link"
+  href="https://play.google.com/store/apps/details?id=com.animoca.google.starGirl&hl=en&e=-EnableAppDetailsPageRedesign">
+  Star Girl</a> is a series of SIM/role playing games published by <a class="external-link"
+  href="https://play.google.com/store/apps/dev?id=8271704752057011334&hl=en&e=-EnableAppDetailsPageRedesign">
+  Animoca</a>, a Hong Kong based game developer. The Star Girl series has more than 70 million
+  downloads and is localized in 18 languages. With a fast-growing user base in markets
+  including SEA, India, and Latin America, Animoca is exploring ways to effectively increase
+  monetization with a localized pricing strategy.
+</p>
+
+<h3>What they did</h3>
+
+<p>
+ Following the introduction of
+ <a class="external-link" href="http://android-developers.blogspot.com/2015/11/minimum-purchase-price-for-apps-and-in.html">
+ more flexible minimum pricing</a> in November 2015, Animoca took the opportunity to test
+ sachet pricing models across Thailand, Malaysia, Philippines, Indonesia, Brazil, and Russia:
+</p>
+
+<p>
+ <img src="{@docRoot}images/distribute/stories/animoca-flow.jpg" />
+</p>
+
+<p>
+ Animoca created a new sachet SKU, which offered 100 diamonds and 5,000 coins, at the new lower
+ minimum price available in these markets. The new SKU is approximately 60% cheaper than the
+ previous minimum-priced product and is accessible only through geo-targeted, in-game
+ banners in localized languages.
+</p>
+
+<h3>Results</h3>
+
+<div class="figure">
+ <img src="{@docRoot}images/distribute/stories/animoca-graph.jpg" />
+</div>
+
+<p>
+ The changes to minimum prices across these markets resulted in positive results, with the
+ number of transactions increasing 3.5X in the three months following launch.
+</p>
+
+<p>
+ Also, 90% of these transactions were first-time new buyers, half of which
+ followed up with purchases of regular packages. This helps to create a more sustainable revenue
+ impact, as described by Yusuf Goolamabbas, CTO of Animoca:
+</p>
+
+<p>
+ <em>“Sachet marketing has made IAPs more affordable to users in emerging markets. We are seeing
+ significant growth in new buyers as well as returning buyers and a positive impact on revenue in
+ emerging markets.”</em>
+</p>
+
+<h3>Get started</h3>
+
+<p>
+ <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6334373?hl=en-GB">
+ Learn more about flexible minimum pricing</a> and
+ <a class="external-link" href="http://g.co/play/playbook-dac-writtenstudies-evergreen">
+ get the Playbook for Developers app</a> to grow your business and improve
+ monetization with Google Play.
+</p>

docs/html/distribute/stories/games/happy-labs-experiment.jd

@@ -0,0 +1,105 @@
+page.title=Happy Labs Increases Installs by 32% on Google Play with Store Listing Experiments
+page.metaDescription=Happy Labs Increases Installs by 32%.
+page.tags="developerstory", "games", "googleplay", "google play"
+page.image=images/cards/distribute/stories/happylabs-logo.png
+
+@jd:body
+
+<style type="text/css">
+  span.positive{
+    color:green;
+    font-size: 125%;
+    font-weight:bold;">
+  }
+  span.negative{
+    color:red;
+    font-size: 125%;
+    font-weight:bold;">
+  }
+</style>
+
+<h3>Background</h3>
+
+<div class="figure">
+  <img src="{@docRoot}images/distribute/stories/happylabs-logo.png" />
+</div>
+
+<p>
+  <a class="external-link"
+  href="https://play.google.com/store/apps/dev?id=5211519071117278745&hl=en">
+  Happy Labs</a>, founded in 2012, is a successful game developer in Southeast Asia with 13
+  game titles and over 30 million downloads. Its flagship free-to-play virtual sim game,
+  <a class="external-link"
+  href="https://play.google.com/store/apps/dev?id=5211519071117278745&hl=en">Happy Pet Story</a>,
+  launched in February 2016 and is designed for female gamers of all ages.
+</p>
+
+<p>
+ Following the announcement of Store Listing Experiments in May, Happy Labs decided to test
+ variations of their game icon and screenshots to optimize their store listing.
+</p>
+
+<h3>What they did</h3>
+
+<p>
+ Happy Labs used the Store Listing Experiments feature in the Google Play Developer Console to
+ test three new variations of their new game icon. Encouraged by early results, they then
+ optimized the game screenshots displayed in their store listing.
+</p>
+
+<h3>Results</h3>
+
+<p>
+ The results showed that the new icon, <em>Sweet Bubbles</em> without a frame, outperformed
+ the initial <em>Mojo</em> icon and two other variants, with a 38.6% increase in installs:
+</p>
+
+<p>
+ <img src="{@docRoot}images/distribute/stories/happylabs-happy_pet_icon.png" />
+</p>
+
+<p>
+ Based on these findings, Happy Labs changed the Happy Pet Story icon to the new image globally
+ on Google Play.
+</p>
+
+<p>
+ Following the positive icon testing results, Happy Labs ran global store listing experiments
+ with a combination of screenshots from their store listing over a five week period. They then took
+ their best performing screenshots from the experiments and tested them across three specific
+ countries: Indonesia, Thailand, and Japan. The results showed an average increase of 19.87% in
+ installs.
+</p>
+
+<p>
+ Migrating from the original images to the variants shown in the following figure increased organic
+ installs in Thailand by 13.9%:
+</p>
+
+<p>
+ <img src="{@docRoot}images/distribute/stories/happylabs-variant.png" />
+</p>
+
+<p>
+ With the combination of both store listing experiments, Happy Pet Story saw an average increase of
+ 32% in month-on-month organic daily downloads globally, as described by Jeffrey Chee, CEO of Happy
+ Labs:
+</p>
+
+<p>
+ <em>“Store listing experiments have been an invaluable tool for us in optimizing our Play store
+ presence. I am really happy that we were able to get an uplift of 32% in organic installs with
+ minimal investment in terms of resources.”</em>
+</p>
+
+<h3>Get started</h3>
+
+<p>
+ Learn how to run
+ <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6227309">
+ Store Listing Experiments</a> and read our best practices for
+ <a href="https://developer.android.com/distribute/users/experiments.html">
+ running successful experiments</a>. For more best practices on growing your business with Google
+ Play, <a class="external-link" href="http://g.co/play/playbook-dac-writtenstudies-evergreen">
+ get the Playbook for Developers app</a>.
+</p>

docs/html/distribute/stories/index.jd

@@ -21,11 +21,11 @@ page.metaDescription=Android developers, their apps, and their successes with An
   <h3 class="norule">Articles</h3>
 
   <div class="resource-widget resource-flow-layout col-16"
-      data-query="type:distribute+tag:developerstory+tag:apps"
-      data-sortOrder="-timestamp"
+      data-query="collection:distribute/stories/apps/docs"
       data-cardSizes="6x6"
       data-items-per-page="15"
       data-initial-results="6"></div>
+
 </div></section>
 
 <section class="dac-section dac-small" id="latest-games"><div class="wrap">
@@ -43,9 +43,9 @@ page.metaDescription=Android developers, their apps, and their successes with An
   <h3 class="norule">Articles</h3>
 
   <div class="resource-widget resource-flow-layout col-16"
-      data-query="type:distribute+tag:developerstory+tag:games"
-      data-sortOrder="-timestamp"
+      data-query="collection:distribute/stories/games/docs"
       data-cardSizes="6x6"
       data-items-per-page="15"
       data-initial-results="6"></div>
+
 </div></section>

docs/html/jd_extras_en.js

@@ -2981,7 +2981,6 @@ METADATA['en'].extras = METADATA['en'].extras.concat([
     "type": "distribute",
     "category": "google"
   },
-
   {
     "lang": "en",
     "group": "",
@@ -5379,6 +5378,9 @@ METADATA['en'].collections = {
   "distribute/stories/games/docs": {
     "title": "",
     "resources": [
+      "distribute/stories/games/animoca-star-girl.html",
+      "distribute/stories/games/happy-labs-experiment.html",
+      "distribute/stories/games/playlab-puzzles.html",
       "distribute/stories/games/upbeat-games.html",
       "distribute/stories/games/tapps.html",
       "distribute/stories/games/noodlecake-super-stickman.html",
@@ -5401,6 +5403,11 @@ METADATA['en'].collections = {
   "distribute/stories/apps/docs": {
     "title": "",
     "resources": [
+      "distribute/stories/apps/condenast-shopping.html",
+      "distribute/stories/apps/economist-espresso.html",
+      "distribute/stories/apps/expressen-sports.html",
+      "distribute/stories/apps/drupe-communications.html",
+      "distribute/stories/apps/noom-health.html",
       "distribute/stories/apps/aftenposten.html",
       "distribute/stories/apps/el-mundo.html",
       "distribute/stories/apps/segundamano.html",