diff --git a/docs/html/distribute/engage/_book.yaml b/docs/html/distribute/engage/_book.yaml
index 87e819a8d84db..c371268677c7a 100644
--- a/docs/html/distribute/engage/_book.yaml
+++ b/docs/html/distribute/engage/_book.yaml
@@ -31,3 +31,6 @@ toc:
 
 - title: Get Feedback with Beta Tests
   path: /distribute/engage/beta.html
+
+- title: Interact with Nearby Users
+  path: /distribute/engage/nearby.html
diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs
index 4f3e0af037343..cc6e284421039 100644
--- a/docs/html/distribute/engage/engage_toc.cs
+++ b/docs/html/distribute/engage/engage_toc.cs
@@ -66,6 +66,12 @@
         <span class="en">Get Feedback with Beta Tests</span></a>
     </div>
   </li>
+  <li class="nav-section">
+    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+        var:toroot?>distribute/engage/nearby.html">
+        <span class="en">Interact with Nearby Users</span></a>
+    </div>
+  </li>
 </ul>
 
 <script type="text/javascript">
diff --git a/docs/html/distribute/engage/nearby.jd b/docs/html/distribute/engage/nearby.jd
new file mode 100644
index 0000000000000..b1571f67e308f
--- /dev/null
+++ b/docs/html/distribute/engage/nearby.jd
@@ -0,0 +1,93 @@
+page.title=Interact with Nearby Users
+page.metaDescription=Use the Nearby feature to interact with nearby people, devices, and beacons.
+page.image=images/distribute/nearby_connections.png
+page.tags="users, nearby, engage"
+@jd:body
+
+<p>Create experiences that seem magical for users who are in close proximity by using the unique
+close-range and cross-platform capabilities of Nearby. Set up multiplayer games, ad-hoc groups,
+sharing, or collaborative sessions so that your users can work or play together more easily when
+they're close.</p>
+
+<p>Learn more about <a href="https://developers.google.com/nearby/">how to add nearby interactions
+to your app or game</a>.</p>
+
+<div class="wrap">
+  <div class="cols" style="margin-top:1em;">
+    <div class="col-4of12">
+      <h3>
+        Messaging
+      </h3>
+      <img src="{@docRoot}images/distribute/nearby_messaging.png">
+      <p class="figure-caption">
+        Find nearby devices and share messages to enable rich interactions and collaboration
+        among users.
+      </p>
+    </div>
+
+    <div class="col-4of12">
+      <h3>
+        Connections
+      </h3>
+      <img src="{@docRoot}images/distribute/nearby_connections.png">
+      <p class="figure-caption">
+        Discover other local devices and create connections that enable real-time, cross-device
+        experiences.
+      </p>
+    </div>
+
+    <div class="col-4of12">
+      <h3>
+        Beacons
+      </h3>
+      <img src="{@docRoot}images/distribute/nearby_beacons.png">
+      <p class="figure-caption">
+        Receive messages from beacons using
+        <a href="https://developers.google.com/beacons/eddystone">Eddystone</a> and add context to
+        location-based apps and games.
+      </p>
+    </div>
+  </div>
+</div>
+
+<p class="note"><strong>Note:</strong> Nearby uses Bluetooth 2.0, Bluetooth 4.0, Wi-Fi, and an
+ultrasonic modem to function over distances of up to 100 feet.</p>
+
+<h2 id="best-practices">Best practices</h2>
+
+<p>The following list contains some helpful tips and best practices that will help you set up
+and use Nearby effectively:
+
+<ul>
+  <li>Use Nearby features sparingly and only when they're needed because they can consume battery
+  life quickly (up to 3.5 times faster than normal).
+  </li>
+
+  <li>Invoke Nearby explicitly with a button, switch, or special screen, and provide a visual
+  indication when the features are actively sending or receiving content.
+  </li>
+
+  <li>Ensure that users are aware of the data that is made visible by Nearby before
+  they start using the features.
+  </li>
+
+  <li>Stop any publish or subscribe operations when the user exits the app or stops the
+  activity that requires Nearby.
+  </li>
+
+  <li>Use the <em>earshot</em> option, which uses only the ultrasonic modem to send and receive
+  messages, to limit the range of Nearby messages to about five feet when privacy is important.
+  </li>
+
+  <li>Accelerate the exchange of messages (when appropriate) by making one device the publisher
+  only, and all other devices subscribers.
+  </li>
+</ul>
+
+<h2 id="related-resources">Related resources</h2>
+
+<div class="resource-widget resource-flow-layout col-13"
+  data-query="collection:distribute/users/nearby"
+  data-sortOrder="-timestamp"
+  data-cardSizes="9x3"
+  data-maxResults="6"></div>
diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd
index 2db4ca3061079..d99f449b31a54 100644
--- a/docs/html/distribute/users/promote-with-ads.jd
+++ b/docs/html/distribute/users/promote-with-ads.jd
@@ -6,20 +6,27 @@ page.tags="users, ads, adwords"
 
 <p>Users have a huge amount of choice when it comes to which apps they install and
 use, so it’s important to actively find new ways to promote your app and drive
-ongoing engagement. AdWords is a powerful and effective way to do both.</p>
+ongoing engagement. AdWords campaigns, which you create in the
+<a href="http://play.google.com/apps/publish">Google Play Developer Console</a>,
+are a powerful and effective way to do both.</p>
 
 
-<h2 id=drive_installs>Drive installs</h2>
+<h2 id="drive_installs">Drive installs with universal app campaigns</h2>
 
-<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested
-users where they spend time on phones and
-tablets – with app install ads on Google Search, YouTube, Gmail, and within
-apps and across the web on  the Google Display Network. AdWords is a powerful
-way to scale app promotion across Google networks and find customers that are
-most likely to install your app. </p>
+<p><a href="http://adwords.google.com">AdWords</a> is a powerful way to scale
+app promotion across Google networks and find customers who are most likely to
+install your app. AdWords promotes your app to interested users where they spend
+time on phones and tablets – with app install ads on Google Play, Google Search,
+YouTube, Gmail, and within apps and across the web.</p>
 
-<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords
-app install ads</a>.</p>
+<p>By creating a <em>universal app camapign</em>, you can reach all of these
+networks. This type of campaign allocates ads, bids, and budgets automatically,
+making it easier to improve install volume for your app.</p>
+
+<p>To learn more about creating universal ad campaigns, read the article about
+<a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6262700">creating
+an AdWords campaign for your app</a> in the Google Play Developer Console Help
+Center.</p>
 
 <div class="wrap">
   <div class="cols" style="margin-top:1em;">
@@ -27,18 +34,16 @@ app install ads</a>.</p>
       <h3>
         From Google Play
       </h3>
-      <img src="/images/distribute/promote_ads_play.png">
+      <img src="{@docRoot}images/distribute/promote_ads_play.png">
       <p class="figure-caption">
-        Promote your app on Google Play when users are searching and browsing
-        for apps.
+        Reach users as they search for apps and games on Google Play.
       </p>
     </div>
-
     <div class="col-4of12">
       <h3>
-        From search
+        From Google Search
       </h3>
-      <img src="/images/distribute/promote_ads_search.png">
+      <img src="{@docRoot}images/distribute/promote_ads_search.png">
       <p class="figure-caption">
         Connect with users as they search for content and services provided by
         your app.
@@ -49,47 +54,32 @@ app install ads</a>.</p>
       <h3>
         From YouTube
       </h3>
-      <img src="/images/distribute/promote_ads_youtube.png">
+      <img src="{@docRoot}images/distribute/promote_ads_youtube.png">
       <p class="figure-caption">
         Promote your app when users are watching related videos.
       </p>
     </div>
-  </div>
-</div>
 
-<div class="wrap">
-  <div class="cols" style="margin-top:1em;">
     <div class="col-4of12">
       <h3>
         From apps
       </h3>
-      <img src="/images/distribute/promote_ads_apps.png">
+      <img src="{@docRoot}images/distribute/promote_ads_apps.png">
       <p class="figure-caption">
         Reach users while they’re engaged with apps and games across the AdMob
         network.
       </p>
     </div>
-
     <div class="col-4of12">
       <h3>
         From the web
       </h3>
-      <img src="/images/distribute/promote_ads_web.png">
+      <img src="{@docRoot}images/distribute/promote_ads_web.png">
       <p class="figure-caption">
         Reach users while they’re engaged with websites across the Google
         Display Network.
       </p>
     </div>
-
-    <div class="col-4of12">
-      <h3>
-        From Gmail
-      </h3>
-      <img src="/images/distribute/promote_ads_gmail.png">
-      <p class="figure-caption">
-        Promote your app while users communicate and get things done in Gmail.
-      </p>
-    </div>
   </div>
 </div>
 
@@ -130,77 +120,7 @@ app install ads</a>.</p>
   </li>
 </ul>
 
-<h2 id="engage_with_users">
-  Engage with users
-</h2>
-
-<p>
-  Getting a user to install an app is one thing, but you'll also want them to
-  open it regularly. AdWords offers app re-engagement tools to help your app
-  stay in mind with users who’ve already installed it on their phone. AdWords
-  can remind them of key features and encourage them to try your app again, or
-  help them complete an activity they didn't know your app could handle.
-</p>
-
-<div class="wrap">
-  <div class="cols" style="margin-top:1em;">
-    <div class="col-4of12">
-      <h3>
-        From search
-      </h3>
-      <img src="/images/distribute/promote_ads.png">
-      <p class="figure-caption">
-        Add deep links to your app, then bring users straight to relevant app
-        content when they’re searching.
-      </p>
-    </div>
-
-    <div class="col-4of12">
-      <h3>
-        From apps
-      </h3>
-      <img src="/images/distribute/promote_ads_inapp.png">
-      <p class="figure-caption">
-        Use remarketing and deep links to bring users to just the right place
-        in your app to re-engage and convert, from other apps and games they
-        love.
-      </p>
-    </div>
-  </div>
-</div>
-
-<h3>
-  Tips
-</h3>
-
-<ul>
-  <li>Track what users do in your app after they’ve clicked an ad, by
-  installing the AdWords <a href=
-  "https://developers.google.com/app-conversion-tracking/">conversion tracking
-  SDK</a>.
-  </li>
-
-  <li>Advertise a compelling reason for users to re-engage with your app (such
-  as a reminder or a special offer).
-  </li>
-
-  <li>
-    <a href="https://developers.google.com/app-indexing/webmasters/app">Add
-    deep links</a> to your app that’ll take users directly to the parts of your
-    app that will be most relevant and interesting to them, where they can
-    easily take action.
-  </li>
-
-  <li>Re-engage your app users across the display network with remarketing
-  lists and search with keywords.
-  </li>
-
-  <li>Use remarketing lists to target high value users so that you can drive
-  more conversions in your app.
-  </li>
-</ul>
-
-<h2 id="related-resources">Related Resources</h2>
+<h2 id="related-resources">Related resources</h2>
 
 <div class="resource-widget resource-flow-layout col-13"
   data-query="collection:distribute/users/promotewithads"
diff --git a/docs/html/images/distribute/nearby_beacons.png b/docs/html/images/distribute/nearby_beacons.png
new file mode 100644
index 0000000000000..aba2f39e7b1ac
Binary files /dev/null and b/docs/html/images/distribute/nearby_beacons.png differ
diff --git a/docs/html/images/distribute/nearby_connections.png b/docs/html/images/distribute/nearby_connections.png
new file mode 100644
index 0000000000000..52e6daa7028ee
Binary files /dev/null and b/docs/html/images/distribute/nearby_connections.png differ
diff --git a/docs/html/images/distribute/nearby_messaging.png b/docs/html/images/distribute/nearby_messaging.png
new file mode 100644
index 0000000000000..6ae2d00505fd9
Binary files /dev/null and b/docs/html/images/distribute/nearby_messaging.png differ
diff --git a/docs/html/images/distribute/promote_ads_apps.png b/docs/html/images/distribute/promote_ads_apps.png
index 2f578651e7f4e..1c25be34e80cd 100644
Binary files a/docs/html/images/distribute/promote_ads_apps.png and b/docs/html/images/distribute/promote_ads_apps.png differ
diff --git a/docs/html/images/distribute/promote_ads_gmail.png b/docs/html/images/distribute/promote_ads_gmail.png
index 1d21b4a3cdf9c..c1013fc760348 100644
Binary files a/docs/html/images/distribute/promote_ads_gmail.png and b/docs/html/images/distribute/promote_ads_gmail.png differ
diff --git a/docs/html/images/distribute/promote_ads_play.png b/docs/html/images/distribute/promote_ads_play.png
index 1cf51b273f9c3..ae0f84bf87f9c 100644
Binary files a/docs/html/images/distribute/promote_ads_play.png and b/docs/html/images/distribute/promote_ads_play.png differ
diff --git a/docs/html/images/distribute/promote_ads_search.png b/docs/html/images/distribute/promote_ads_search.png
index 27c0b38e2f04f..adcede154e3f9 100644
Binary files a/docs/html/images/distribute/promote_ads_search.png and b/docs/html/images/distribute/promote_ads_search.png differ
diff --git a/docs/html/images/distribute/promote_ads_web.png b/docs/html/images/distribute/promote_ads_web.png
index 588a3d4487a19..8fefed1678481 100644
Binary files a/docs/html/images/distribute/promote_ads_web.png and b/docs/html/images/distribute/promote_ads_web.png differ
diff --git a/docs/html/images/distribute/promote_ads_youtube.png b/docs/html/images/distribute/promote_ads_youtube.png
index e88a7965f6dee..ad44e512f9d63 100644
Binary files a/docs/html/images/distribute/promote_ads_youtube.png and b/docs/html/images/distribute/promote_ads_youtube.png differ
diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js
index 7dc8e7a699f95..03efa86ffaaa6 100644
--- a/docs/html/jd_collections.js
+++ b/docs/html/jd_collections.js
@@ -419,7 +419,8 @@ var RESOURCE_COLLECTIONS = {
       "distribute/engage/easy-signin.html",
       "distribute/analyze/build-better-apps.html",
       "distribute/engage/gcm.html",
-      "distribute/engage/beta.html"
+      "distribute/engage/beta.html",
+      "distribute/engage/nearby.html"
     ]
   },
   "distribute/monetize": {
@@ -762,6 +763,14 @@ var RESOURCE_COLLECTIONS = {
       "https://support.google.com/adwords/answer/6167162"
     ]
   },
+  "distribute/users/nearby": {
+    "title": "",
+    "resources": [
+      "https://developers.google.com/nearby/",
+      "https://www.youtube.com/watch?v=hultDpBS22s",
+      "https://developers.google.com/beacons"
+    ]
+  },
   "distribute/users/buildbuzz": {
     "title": "",
     "resources": [
diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js
index 01f29f8ca6748..44ccafafb45f3 100644
--- a/docs/html/jd_extras.js
+++ b/docs/html/jd_extras.js
@@ -2772,7 +2772,6 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([
     "type": "material design",
     "titleFriendly": ""
   },
-
   {
     "lang": "en",
     "group": "",
@@ -2786,6 +2785,45 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([
     "type": "distribute",
     "titleFriendly": ""
   },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://developers.google.com/nearby/",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Create features based on proximity",
+    "summary": "Build simple interactions between nearby devices and people.",
+    "keywords": ["nearby", "engage"],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://www.youtube.com/watch?v=hultDpBS22s",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Use Nearby Messages to collaborate",
+    "summary": "Nearby Messages is perfect for setting up ad-hoc groups, collaborative sessions, or sharing resources with people in a co-located space.",
+    "keywords": ["nearby", "engage"],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://developers.google.com/beacons",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Mark up the world using beacons",
+    "summary": "Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone.",
+    "keywords": ["nearby", "engage"],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
   {
     "lang": "en",
     "group": "",
diff --git a/docs/html/jd_extras_en.js b/docs/html/jd_extras_en.js
index 607a7a4d524a8..75ca710785de2 100644
--- a/docs/html/jd_extras_en.js
+++ b/docs/html/jd_extras_en.js
@@ -2747,6 +2747,45 @@ METADATA['en'].extras = METADATA['en'].extras.concat([
     "type": "distribute",
     "category": "google"
   },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://developers.google.com/nearby/",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Create features based on proximity",
+    "summary": "Build simple interactions between nearby devices and people.",
+    "keywords": ["nearby", "engage"],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://www.youtube.com/watch?v=hultDpBS22s",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Use Nearby Messages to collaborate",
+    "summary": "Nearby Messages is perfect for setting up ad-hoc groups, collaborative sessions, or sharing resources with people in a co-located space.",
+    "keywords": ["nearby", "engage"],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
+  {
+    "lang": "en",
+    "group": "",
+    "tags": [],
+    "url": "https://developers.google.com/beacons",
+    "timestamp": null,
+    "image": "images/play_dev.jpg",
+    "title": "Mark up the world using beacons",
+    "summary": "Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone.",
+    "keywords": ["nearby", "engage"],
+    "type": "distribute",
+    "titleFriendly": ""
+  },
   {
     "lang": "en",
     "group": "",
@@ -4159,7 +4198,8 @@ METADATA['en'].collections = {
       "distribute/engage/easy-signin.html",
       "distribute/analyze/build-better-apps.html",
       "distribute/engage/gcm.html",
-      "distribute/engage/beta.html"
+      "distribute/engage/beta.html",
+      "distribute/engage/nearby.html"
     ]
   },
   "distribute/monetize": {
@@ -4480,6 +4520,14 @@ METADATA['en'].collections = {
       "https://support.google.com/adwords/answer/6167162"
     ]
   },
+  "distribute/users/nearby": {
+    "title": "",
+    "resources": [
+      "https://developers.google.com/nearby/",
+      "https://www.youtube.com/watch?v=hultDpBS22s",
+      "https://developers.google.com/beacons"
+    ]
+  },
   "distribute/users/buildbuzz": {
     "title": "",
     "resources": [