diff --git a/services/java/com/android/server/SystemServer.java b/services/java/com/android/server/SystemServer.java
index 294dc8941983a..7005d534eee82 100644
--- a/services/java/com/android/server/SystemServer.java
+++ b/services/java/com/android/server/SystemServer.java
@@ -422,6 +422,8 @@ public final class SystemServer implements Dumpable {
 
     private static final String SDK_SANDBOX_MANAGER_SERVICE_CLASS =
             "com.android.server.sdksandbox.SdkSandboxManagerService$Lifecycle";
+    private static final String AD_SERVICES_MANAGER_SERVICE_CLASS =
+            "com.android.server.adservices.AdServicesManagerService$Lifecycle";
 
     private static final String TETHERING_CONNECTOR_CLASS = "android.net.ITetheringConnector";
 
@@ -2604,6 +2606,11 @@ public final class SystemServer implements Dumpable {
         mSystemServiceManager.startService(SDK_SANDBOX_MANAGER_SERVICE_CLASS);
         t.traceEnd();
 
+        // AdServicesManagerService (PP API service)
+        t.traceBegin("StartAdServicesManagerService");
+        mSystemServiceManager.startService(AD_SERVICES_MANAGER_SERVICE_CLASS);
+        t.traceEnd();
+
         if (safeMode) {
             mActivityManagerService.enterSafeMode();
         }