diff --git a/docs/html/design/get-started/principles.html b/docs/html/design/get-started/principles.html
index ab1fe5c179832..0d9ef2031cd43 100644
--- a/docs/html/design/get-started/principles.html
+++ b/docs/html/design/get-started/principles.html
@@ -148,7 +148,7 @@ needed to perform a task while making it more emotionally satisfying.</p>
 
 <h4>Let me make it mine</h4>
 <p>People love to add personal touches because it helps them feel at home and in control. Provide
-sensible, beautiful defaults, but also consider fun, optional customizations that don’t hinder
+sensible, beautiful defaults, but also consider fun, optional customizations that don't hinder
 primary tasks.</p>
 
   </div>
diff --git a/docs/html/design/static/content/principles_decide_for_me.png b/docs/html/design/static/content/principles_decide_for_me.png
index 9f4159f0d58c3..2d8b883b6c022 100644
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diff --git a/docs/html/design/static/content/principles_make_it_mine.png b/docs/html/design/static/content/principles_make_it_mine.png
index 63802775ba91a..683a0b7df81cc 100644
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