+
++ Aftenposten is one of the largest newspapers in Norway. Their + news app was released on Android in 2013. +
+ ++ Aftenposten found that sending too many notifications, with no user control + over the default on setting or differentiation between general and + breaking news, caused many people to uninstall their app. They changed the + user controls for notifications and used the native Android share button in + the app, which reduced user uninstalls. +
+ ++ Aftenposten created a new onboarding flow that explained what notifications + were available, allowing readers to manage their preferences and customize up + to three topics. They also changed their custom share icon for the native + Android app. +
+ ++ The results showed that with the new notifications management onboarding + screen, uninstalls decreased by 9.2% over 60 days. And with + the option to customize notifications, 51% of readers decided to keep two out + of three topics turned on. This led to a 28% decrease over 60 days in + the number of users muting notifications completely. It also + provided insight into users’ content preferences, with Sport being + the least-favored notification. +
+ ++ Aftenposten also increased share interactions by 17% just by replacing their + custom share icon with the native Android share icon. +
+ ++ Aftenposten commented that: Many of our users who see the onboarding + screen interact with it by turning off at least one notification topic. This + means that users are accepting push from one or more topics, instead of + turning it off completely. Moreover, readers are sharing more articles since + we added the standard share Android icon. +
+ ++ Find out more about best practices for Notifications and Building Apps with Content + Sharing. +
diff --git a/docs/html/distribute/stories/apps/el-mundo.jd b/docs/html/distribute/stories/apps/el-mundo.jd new file mode 100644 index 0000000000000..2ee813d55d116 --- /dev/null +++ b/docs/html/distribute/stories/apps/el-mundo.jd @@ -0,0 +1,73 @@ +page.title=El Mundo Improves User Ratings and Engagement with Material Design +page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/el-mundo.png +page.timestamp=1468270112 + +@jd:body + +
++ El + Mundo, one of Spain’s largest newspapers, integrated material design + principles into their app, which helped increase their Google Play Store + rating and improve user engagement. +
+ ++ El Mundo decided to completely redesign their app to provide a higher quality + user experience, making it easier for their readers to engage with news + content. By implementing material design guidelines, they created a + consistent look and feel throughout their app. +
+ ++ After analyzing user comments, El Mundo discovered that readers considered + their app to be complicated and out-of-date. Therefore, they decided to + simplify the app’s functionality by removing features that were redundant. + They also removed sections of their app that were less relevant to their + readers, such as weather updates and movie trailers. Finally, they applied a + brand new internal development framework that they now use consistently + across all of their apps. +
+ ++ Following the re-launch of their material design app, El Mundo saw a + 45% increase in the weekly install rate. Readers now spend + more time in the app, with the average time spent in-app increasing from one + to three minutes. +
+ ++ Additionally, this redesign resulted in more readers providing positive + feedback around the new experience, increasing the app rating in the Google + Play store by 25.8%, from 3.1 to 3.9. +
+ ++ Learn how to integrate Material Design guidelines and follow + design + principles for your app. +
diff --git a/docs/html/distribute/stories/apps/segundamano.jd b/docs/html/distribute/stories/apps/segundamano.jd new file mode 100644 index 0000000000000..4cbf817c6d434 --- /dev/null +++ b/docs/html/distribute/stories/apps/segundamano.jd @@ -0,0 +1,63 @@ +page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth +page.metaDescription=Segundamano developed Android app to increase potential for growth. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/segundamano.png +page.timestamp=1468270110 + +@jd:body + +
++ Segundamano + is a leading shopping application in Mexico for second-hand products. They + started by placing classified ads in newspapers, progressed to desktop, and + over the past year have seen significant growth in mobile, which now accounts + for 70% of their business. They have also seen 270% year-over-year + growth on the Android platform alone. +
+ ++ Segundamano shifted focus to mobile with their Android app because of the + high potential for growth. From July 2015 to January 2016, they saw an + increase of 55% in the number of classified ads on Android, higher than any + other platform. To leverage this momentum, Segundamano implemented two new + features on Android: premium offers and push notifications. Segundamano also + decided to implement material design in order to improve the in-app + experience and streamline the sales process for users. +
+ ++ Following Segundamano’s enhancements to the user experience, they've seen an + increase in their star rating, a 4.7% lift in monthly active users, and a 7% + increase in sales of premium listings. Additionally, year-to-date, their + installs are over seven times higher on Android than on other + platforms. +
+ ++ Learn more about simplifying your in-app experience with Notifications + and the material design + guidelines. +
\ No newline at end of file diff --git a/docs/html/distribute/stories/apps/tapps.jd b/docs/html/distribute/stories/apps/tapps.jd new file mode 100644 index 0000000000000..1292139466305 --- /dev/null +++ b/docs/html/distribute/stories/apps/tapps.jd @@ -0,0 +1,366 @@ +page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments +page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/tapps.png +page.timestamp=1468270108 + +@jd:body + + + +
++ Tapps is + a mobile game publisher in São Paulo, Brazil. With a mission of creating + fun for everyone, Tapps has a portfolio of over 200 titles on the Google + Play Store, with roughly 70% of their installs coming from Android. Store + listing experiments have provided invaluable metrics to help their growing + team understand what makes the most effective product listings. +
+ ++ Tapps has increased their use of store listing experiments in the Developer + Console. They recently expanded their marketing team to allocate greater time + and designated resources to the Developer Console tools. "We can’t + stress enough how much value the store listing experiments have brought us + over the past months. Right now, our marketing team has a substantial time + allocated to these tests every week," said Felipe Watanabe, head of + marketing at Tapps. With icons and screenshots, Tapps tested variations in + color, character positioning, and the overall amount of graphic detail. In + the description tests, they found that shorter messages with clear calls to + action and appropriate language localizations were most successful. +
+ ++ By frequently conducting store listing experiments, Tapps gained valuable + insights that they have applied across their greater portfolio of games. + Results showed that shortening messaging, using contrasting colors, + reordering screenshots, and simplifying graphics often led to variant results + representing an average increase in performance between 5% and 50%. After + making changes based on the test results, Tapps saw install rates + increase beyond 20-30%. +
+ ++ The following table compares the install rates for three apps based on + changes to each app's screenshot. +
+ ++ Table 1. Screen test results +
+ +| + Original + | ++ Variant + | ++ Variant results + | +
|---|---|---|
+ 
+ |
+
+ 
+ |
+ + +25% + | +
+ 
+ |
+
+ 
+ |
+ + +17.1% + | +
+ 
+ |
+
+ 
+ |
+ + +7.4% + | +
+ The following tables compare install rates for three apps based on changes + to each app's icon. +
+ ++ Table 2. Icon 1 test results +
+ +| + Original + | ++ Variant 1 + | ++ Variant 2 + | +
|---|---|---|
+ 
+ |
+
+ 
+ |
+
+ 
+ |
+
| + --- + | ++ -29.6% + | ++ +20.8% + | +
+ Table 3. Icon 2 test results +
+ +| + Original + | ++ Variant 1 + | ++ Variant 2 + | +
|---|---|---|
+ 
+ |
+
+ 
+ |
+
+ 
+ |
+
| + --- + | ++ +5.1% + | ++ +19.7% + | +
+ Table 4. Icon 3 test results +
+ +| + Original + | ++ Variant 1 + | ++ Variant 2 + | +
|---|---|---|
+ 
+ |
+
+ 
+ |
+
+ 
+ |
+
| + --- + | ++ -17.7% + | ++ +50.7% + | +
+ The following table compares install rates for three apps based on changes to + each app's description text. +
+ ++ Table 5. Description test results +
+ +| + Game + | ++ Original + | ++ Variant + | ++ Variant results + | +
|---|---|---|---|
+ 
+ Logic Pic
+ |
+ + "Use logic to solve fun puzzles and discover hidden pictures! Logic + Pic is free!" + | ++ "Discover all the hidden pictures in this challenging classic + japanese puzzle!" + | ++ +10.7% + | +
+  Candy Hills
+ |
+ + "What will your candy park look like? Build it now in Candy + Hills!" + | ++ "Build your own sweet candy park in Candy + Hills!" + | ++ +8.2% + | +
+  Villains Corp.
+ |
+ + "Be a real villain and CONQUER THE WORLD!" + | ++ "Mwahahaha! Be a real villain and CONQUER THE + WORLD!" + | ++ +6.8% + | +
+ Find out more about store listing experiments. +
diff --git a/docs/html/distribute/stories/apps/upbeat-games.jd b/docs/html/distribute/stories/apps/upbeat-games.jd new file mode 100644 index 0000000000000..02222d39e6867 --- /dev/null +++ b/docs/html/distribute/stories/apps/upbeat-games.jd @@ -0,0 +1,69 @@ +page.title=Witch Puzzle Achieves 98% of International Installs on Android +page.metaDescription=Witch Puzzle localized their app into 12 languages. +page.tags="developerstory", "apps", "googleplay" +page.image=images/cards/distribute/stories/witch-puzzle.png +page.timestamp=1468270106 + +@jd:body + + +
++ Located in São Paulo, Brazil, Upbeat + Games is an indie game developer with a mission to build fun and easy + games that anyone can play. As a small team, the Upbeat crew reacted quickly + to their game’s growing installs in Asian countries, and is now seeing strong + international growth with their game Witch + Puzzle. +
+ ++ After noticing that Witch Puzzle was gaining traction throughout Asia, Upbeat + localized their game into 12 languages, prioritizing countries with an + existing user base and high gross national income (GNI). This led to a direct + increase in installs. +
+ +
+ + Japanese version of Witch Puzzle +
++ “In the last three months, 98% of our international installs for Witch Puzzle + came from Android,” said Vinicius Sormani Heimbeck, Upbeat’s founder. Upbeat + applied these learnings across their portfolio of games. Now, 75% of + their portfolio’s revenue is driven by Android. +
+ ++ Use the Localization + Checklist to learn more about tailoring your app for different markets to + drive installs and revenue, and to create a better overall user experience. +
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