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Merge "docs: Changed Android branding guidelines for clarity" into nyc-dev

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Kevin Hufnagle
2016-09-26 22:36:15 +00:00
committed by Android (Google) Code Review
parent 91ade06f93 6a399a26ae
commit 2dbf06da2b
1 changed files with 12 additions and 11 deletions
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docs/html/distribute/tools/promote/brand.jd
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@@ -34,30 +34,31 @@ marketing for review.</p>
<ul> <ul>
<li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li> <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>
<li>Android should always be capitalized and is never plural or possessive.</li> <li>Android should always be capitalized and is never plural or possessive.</li>
<li>"Android" cannot be used in names of applications or accessory products, <li>"Android", or anything confusingly similar to "Android", cannot be used
including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android". in names of applications or accessory products, including phones, tablets, TVs,
speakers, headphones, watches, and other devices. Instead, use "for Android".
<ul> <ul>
<li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li> <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Ndroid MediaPlayer"</li>
<li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li> <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>
</ul> </ul>
<p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size. <p>If used with your logo, "for Android" should be no larger than 90% of your logo's size.
First instance of this use should be followed by a TM symbol, "for Android&trade;".</p> The first instance of this use should be followed by a TM symbol: "for Android&trade;".</p>
</li> </li>
<li>"Android TV", "Android Wear" and "Android Auto" may only be used to identify or market <li>"Android TV", "Android Wear", and "Android Auto" may only be used to identify or market
products or services with prior approval. Use "for Android" or "with Android" for all products or services with prior approval. Use "for Android" or "with Android" for all
other Android-based products other Android-based products.
<ul> <ul>
<li><span style="color:red">Incorrect</span>: "Android TV Streaming Stick", <li><span style="color:red">Incorrect</span>: "Android TV Streaming Stick",
"Streaming Stick with Android TV"</li> "Streaming Stick with Android TV"</li>
<li><span style="color:green">Correct</span>: "Streaming Stick with Android"</li> <li><span style="color:green">Correct</span>: "Streaming Stick with Android"</li>
</ul> </ul>
<p>If used with your logo, "for Android" or "with Android" should be no larger than 90% of <p>If used with your logo, "for Android" or "with Android" should be no larger than 90% of
your logo’s size. First instance of this use should be followed by a TM symbol, your logo's size. The first instance of this use should be followed by a TM symbol:
"for Android&trade;".</p> "for Android&trade;".</p>
</li> </li>
<li>Android may be used as a descriptor, as long as it is followed by a <li>Android may be used as a descriptor in text, as long as it is followed by a
proper generic term. (Think of "Android" as a term used in place of proper generic term and is not the name of your product, app, or service.
"the Android platform.") Think of "Android" as a term used in place of "the Android platform."
<ul> <ul>
<li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li> <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>
<li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li> <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>