docs: Added Zombie Ragdoll success story
Bug: 26930452 Change-Id: I3c7563e516269bf5b78961958c7e019bcc70cbe3
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Joe Fernandez
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docs/html/distribute/stories/rvappstudios-zombie.jd
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docs/html/distribute/stories/rvappstudios-zombie.jd
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page.title=Localization improves Zombie Ragdoll engagement at launch
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page.metaDescription=Zombie Ragdoll is a physics based zombie shooting game launched by RV AppStudios in August 2013. Having attended Google I/O talks, the team at RV AppStudios was inspired to go global with Zombie Ragdoll at launch.
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page.tags="stories", "Google Play"
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page.image=images/cards/distribute/stories/rvappstudios-zombie.jpg
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page.timestamp=1454440882
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@jd:body
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<h3>Background</h3>
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<div class="figure" style="width:113px">
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<img src="{@docRoot}images/distribute/stories/rvappstudios-zombie-icon.png" height="113" />
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</div>
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<p>
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<a class="external-link" href="
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https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">
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Zombie Ragdoll</a> is a physics based zombie shooting game launched by RV AppStudios in August
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2013. Inspired by Google I/O talks about reaching global users on Google Play, the team at RV
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AppStudios was inspired to go global with Zombie Ragdoll at launch.
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</p>
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<h3>What they did</h3>
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<p>
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Using the App Translation Service in the Google Play Developer Console,
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RV AppStudios launched Zombie Ragdoll localized into 20 languages.
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In addition to localizing the text within the game, they also localized
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game assets to specific countries and cultures.
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</p>
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<h3>Results</h3>
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<div class="figure" style="width:380px">
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<img width="380"
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src="{@docRoot}images/distribute/stories/rvappstudios-zombie-screenshot.jpg"
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srcset=
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"{@docRoot}images/distribute/stories/rvappstudios-zombie-screenshot.jpg 1x
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{@docRoot}images/distribute/stories/rvappstudios-zombie-screenshot_2x.jpg 2x">
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<p class="img-caption">
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Hindi version of Zombie Ragdoll
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</p>
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</div>
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<p>
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After launch 80% of downloads came from non-English speaking countries,
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improving engagement with users worldwide. In addition, there was
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growth in use in countries where their apps hadn’t been as popular
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before; achieving significant traction in countries such as Vietnam,
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Russia, Philippines, and Thailand.
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</p>
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<p>
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Vivek Dave, founder of RV AppStudios says, “Users want a personalized
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experience, and by offering a localized game with translation of text and
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graphic assets, we believe users will connect at a much deeper level.""
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</p>
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<h3>Get started</h3>
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<p>
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Find out more about the App Translation Service <a href="
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http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans">
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here</a> and read the full <a href="
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https://developer.android.com/distribute/tools/localization-checklist.html">
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Localization checklist</a> to simplify the process of localizing your app
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or game for users across the globe.
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</p>
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